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Looking for more buyers for a specific development?
Is stock not shifting fast enough?

Don’t just rely on the property portals. Try something that puts you in control.  

Attract more buyers and investors,
the new way

Whether you are an estate agent or property developer looking to promote a new-build development, a conveyancer or mortgage adviser, a portfolio manager or any other business helping buyers or investors to achieve their goals, the best way to attract more customers is through digital marketing.

To attract more customers, you need to earn their trust and build a genuine relationship before you ask for the business.

Our campaigns, based on many years’ experience, identify, target, engage and subscribe more buyers and investors 24/7. This builds a healthy pipeline and ensures a steady flow of enquiries each month.

Our lead generation campaigns aim to put your brand or product at the forefront of a customer’s mind. This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you. The aim is also to generate an email database of prospects for you to nurture and convert over time.

As DigitalMarketer Certified Partners, we use a tried and tested approach called the Customer Value Journey (CVJ) to turn strangers into customers, and customers into brand advocates.

Nelly Berova - Director, Art Division

Nelly-Berova

Want to learn more about the CVJ?
Get this free DOWNLOAD

As DigitalMarketer Certified Partners, we use a tried and tested approach called the Customer Value Journey (CVJ) to turn strangers into customers, and customers into brand advocates.

Nelly Berova - Director, Art Division

Nelly-Berova

​Attract more buyers and investors, the new way

​​Whether you are an estate agent or property developer looking to promote a new-build development, a conveyancer or mortgage adviser, a portfolio manager or any other business helping buyers or investors to achieve their goals, the best way to attract more customers is through digital marketing.

To attract more customers, you need to earn their trust and build a genuine relationship before you ask for the business.

Our campaigns, based on many years’ experience, identify, target, engage and subscribe more buyers and investors 24/7. This builds a healthy pipeline and ensures a steady flow of enquiries each month.

Our lead generation campaigns aim to put your brand or product at the forefront of a customer’s mind. This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you. The aim is also to generate an email database of prospects for you to nurture and convert over time.

Want to learn more about the CVJ?
Get this free DOWNLOAD

How it works

Depending on the type of campaign you choose, below is an example of the steps we take to attract more buyers and investors to your business and build your pipeline of prospects.

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Aware

Aware (this is seeing someone at a bar)

The first point of any marketing or sales relationship is to build awareness - if ​buyers and investors don't know you exist, they aren't going to buy from you.

The awareness stage is all about driving traffic to a high-quality, content-driven page (see the ‘Engage’ stage). One of the most common routes we use for driving awareness is Facebook advertising, as it has been proved to generate results.

If you want to take your ​buyer and investor campaign a step further, another route for driving awareness is through organic social media posts, SEO, public relations, and paid campaigns through Google or Bing. 

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Engage

Engage (this is buying that someone a drink)

Now we want a potential customer to engage with us in some way. Typically, this will be consuming a blog post, but it could be a video, an infographic, or a dedicated landing page.

So, we push traffic to a content page that is of high-quality, tackling one pain point or goal without talking about your product or service. Yes, we're advising that you PAY to send traffic to a free content piece. Remember, we're not even on a date yet. Let's not jump in with a marriage proposal.

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Subscribe

Subscribe (this is swapping phone numbers)

Our first point of interaction. Having engaged with our content and found it to be of value, we make a proposition. We suggest the prospect downloads a piece of content which is related to - but of greater value than - the first ‘freely available’ (engagement) piece. We call this ‘the bait’. This could be a ​brochure, white paper, guide, calculator of some sort – whatever you like.

They will access the file by filling in a data capture form requesting the person's name, email address, and possibly something else relevant to your offering with an opt-in box to ensure GDPR compliance. This stage is crucial, as it is the first time we ask for any commitment and we get to see how much value the prospect places on our content.

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Convert

Convert (this is going out on a date)

After following the successful entry of the data capture form, we reach out (via an automated email series and a thank you page up-sell) and ask for a service-related conversion.

This might be access to your marketing suite, a free event, or offering a free phone consultation, for example. Crucially, we link the service to tackling the same goal/pain point as our engagement and subscription pieces.

The Investment

​Aware to Engage Campaign

An entry level campaign for companies looking to increase their brand awareness


£

750

/mo

  • ​Organic Social Media Campaign (Facebook, Twitter & LinkedIn)
  • New blog setup & management
  • 2x blog articles per month
  • Blog Boosting on Facebook
  • Facebook Remarketing 
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    Google Remarketing

Reporting
Monthly tracking & reporting


*Month 1 will be used for setup, campaign starts from month 2

- Subject to a min of £150 spent with Facebook and Google, not included in the above fee.

​From Cold to A Raving Fan

An advanced campaign for businesses looking to grow


£

P.O.A

/mo

It includes two or more of the following:

  • Google/Bing Paid Campaign (PPC)
  • Google Organic (SEO)
  • Facebook/Instagram Lead Campaign
  • Content Marketing 
  • Social Media Management 
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    Email Marketing
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    Media and Local Citation Marketing
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    Web Design and Development

Reporting
Monthly tracking & reporting


*Month 1-2 will be used for setup, campaign starts from month 3

- Subject to a min of £1,000 spent with Facebook and Google

What ​Clients Say:

“Art Division’s work has helped our business not only survive but thrive in this new digital era of communications. Their constant help, support and innovative ideas have kept us in the lead for the past few years and have generated us many valuable leads. Without them, our business would have lost the online battle”

​Nick Holmes,
Robert Homes Estate Agents

NickH

​‘Art Division helped us with the promotion of a new build development through Facebook marketing. Within 2 months of the campaign, half of the apartments were under offer. We’ve had more interest from buyers than we ever expected and are thrilled with the results from this campaign.
Can’t recommend them enough!"

Charlotte Simons,
Robert Leech Estate Agents

charlotte2

Frequently Asked Questions

Do I need a Facebook, Twitter and LinkedIn Business Account?

​How do I pay Facebook & Google ​for the clicks?

What do I get to keep if I decide to cancel?

Do I need an email marketing account?

Do I need to provide ‘the bait’?

What is the minimum contract length?

Will I own the lead data?

How do I receive the leads?