In this most uncertain of times, estate and lettings agencies have had to adapt not just the way that they do business but also the way that they communicate with their clients or prospects.
With social media being as big as it is, it is a great way to communicate to everyone quickly, but what are the right messages to be putting out at this time?
We have taken a look into a number of estate and letting agents to find out how they are communicating.
Next Chapter have updated their website with information on how to contact them during this time, but also added Facebook Messenger and Whatsapp widgets so that you can contact them through more channels.
As you can see from this LinkedIn post, they have used their For Sale boards to promote their business as well as a positive message by adding the Stay Safe message to them.
Yopa has used it’s social media channels to promote blog content from their website to help vendors who may be thinking of putting their house on the market once this situation has concluded.
They have used content that gives hints and ideas on how to improve you outdoor space and de cluttering your property.
Thornley Groves is offering Virtual Valuation via FaceTime and Whatsapp on their LinkedIn, however have not updated their website with the same message.
Sansome & George
David Sansome is trying to get more exposure and help other local businesses by using his 27,000 twitter followers. He is offering to engage with the local businesses and asking for reshares and retweets in an attempt to help each other.
On their website, Sansome & George have a pop up that features all of their staff’s contact details including email addresses and direct contact phone number.
Hearnes have announced on their website they are all working from home via a pop up on their homepage. The Managing Director has also made his personal mobile number available to clients and prospects.
Hudson Moody Estate Agents have been encouraging their vendors to do video presentations. A great way to show buyers what is on offer from their property, so once the lockdown is over, the sales will happen quickly.
This is a great way to create your own assets that you can send to your database of prospects, without needing the portals.
On their website, they have a blog post explaining how their business is operating during the current situation.
It is great to see that business is still taking place during this time.
As you can see Roger Hannah announced on their LinkedIn page that they were able to complete the sale of a property in the last few days.
This gives us all hope that there is still business out there and deals to be made.
This is great, especially in a time when people are self-isolating and alone. Charters have offered their staff be available for anyone who is in need of a chat, even if they have no plans to put their property on the market with them.
This is a great way of showing that their brand has heart and compassion, especially at this difficult time.
We have believed for a while that videos are the way forward. Centrick created their own YouTube channel with video tours, filmed by the vendors themselves, by doing this, they have effectively created their own mini-portal. It has helped them make 2 sales on 1 day.
Whereas most businesses we have featured today, Petermans Associates have taken a different route to letting everyone know how they are continuing to support you.
The podcasting industry is huge right now, everyone now has a podcast sharing thoughts and stories, so why should'nt it work for the property industry too?
This is great to see that they are taking a popular channel and making it work for them.
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