Search engine optimisation (SEO) very much revolves around Google today. And as Google evolves and improves their algorithms, the approach towards ranking a site needs to evolve.
It isn’t enough to target lots of keywords and gain as many links as you can anymore. SEO requires a more holistic, rounded approach.
Gone are the days when to rank a site all you needed was lots and lots of backlinks each month from all types of random sites and a site stuffed with keywords. Instead, a great SEO strategy today should circulate around what’s important to your business.
In our view, this is your ROI.
We take into account your business’ vision along with SEO best practices to devise bespoke solutions that bring about tangible results.
For clients that choose us as both a paid and organic search provider, we’re also able to create a combined search strategy. This involves creating a synergetic approach between the two channels to create an extremely strong presence.
There are two ways to make your site appear in search engines; organically (SEO) and using paid search advertisements (PPC).
Paid search is a must if you want your brand to be at the top of the search results for all the locations you cover. But even if you have a big budget for a PPC campaign, the best results always come from a combination of paid and organic.
In the property sector, we split our searchers in 2 groups: those with ‘high intent’ and those at the research phase of their buyer journey.
The high intent phrases are the hardest to rank organically. They are your ‘estate agents in Belgravia’ or ‘letting agents in Guildford’ type phrases, and in many cases to get anywhere close to page 1 you need to invest in a PPC campaign.
The research type phrases however are a perfect fit for an SEO campaign, especially for businesses in property.
Vendors searching for ‘how to sell my property fast’ could be a great phrase to rank for an auction house. While if you are after landlords, perhaps ranking for ‘tenancy agreement template’ searched by 5,400 landlords is a good start.
Google’s search algorithms are all based around machine learning and logic-based rules/scoring. Our approach to organic search is aligned with that.
In our experience, guess-work can take up valuable time, resource and money and always carries the risk of not achieving the desired results.
For that reason, we focus on one sector, the property sector, and take a data-driven approach to our SEO campaigns. We delve deep into the information collected by your brand, your selected segment and the property industry trends to drive each and every decision – and campaign – forward.
We work with data to build meaningful relationships between yourself and your target audience (be that landlords, vendors, buyers or tenants) through well-targeted search campaigns. Building these relationships and the trust associated with them means we can make your brand the go-to for potential customers.
Do you know how many organic visitors yours gets?
All pricing for SEO management is charged based on the number of hours or days we need to plan, build and manage your campaigns.
We will assess your campaigns and provide a quote for the time our team will need to setup your campaign. This will be a one-off charge. We will then provide you with the quote for the number of hours we require on a monthly basis to manage the campaign and ensure the best ROI.
Out hourly rate is charged at £85+VAT.
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Modern search marketing has an entirely new set of rules than older, outdated forms of SEO.
The rules have changed and if you want to compete in the search channels today you need to understand these new riles and the step-by-step process for implementing them.
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