social media marketing for Estate Agents
For estate and letting agents in the UK
Why Go Social?
There’s no doubting that business participation on social media has been flavour of the month for some time now, and with almost every established corporate brand name boasting an active Twitter profile, Facebook or a LinkedIn page and frequently updated blog, we can be assured of the very significant benefits to businesses who embrace social media.
The property industry is no exception. In truth, many estate and letting agencies and property developers are experimenting with multiple profiles that are geographically targeted, to promote their property portfolios as well as attract more local vendors and landlords.
And many have grown their market share significantly, as a result.
But It’s Not All Good News
Social media marketing for estate and letting agents can indeed be time-consuming, particularly if they cannot afford to allocate the time needed to properly maintain, grow and engage with their ‘followers’ day to day. Because of this, many estate & letting agents update these platforms sporadically, failing to really engage and leverage the opportunities that social media could give them.
Furthermore, in order for any social media campaign to really pay dividends, companies need to adopt and commit to well-planned marketing campaigns to attract more and the desired type of ‘fan’, ‘follower’ or ‘connection’. By using Facebook’s paid ads, a business can significantly increase the number of fans ‘liking’ their pages. However, this approach could cost hundreds of pounds per month, especially if not done by people with the necessary experience to both the platforms and the industry.
Do you need help with your social media management?
Let us do the posting, so you can do what you are good at, selling.
How Can We Help Estate Agents Promote Their Brand And Generate Leads Through Social Media?
There are many reasons why Social Media platforms have become so useful to agents wishing to engage with their target market.
Just a few examples would be to build a brand following, improve customer loyalty, creating awareness of your brand or service or using it for customer relationship management.
With over 18 years of experience in both, marketing and the property industry, we can take over the management of your social media campaigns and act as your extended digital marketing department, doing all the things you never have time for.
We run 2 types of social media campaigns, typically on Twitter, Facebook, Instagram and LinkedIn:
Ongoing daily engagement
The aim of this type of campaign is to engage with a wider audience of relevant personas in order to familiarise them with your brand as well as to inform existing or potential clients about the services you provide while building the company profile as an industry expert. The campaign will encourage visitors to the website, post engagements and increase in followers. Find out more about our social media packages.
Targeted paid campaigns
Our paid campaigns aim to create a pool of prospects (such as homeowners, landlords, buyers or tenants) which in turn are driven to dedicated landing pages in order to convert into an enquiry (such as to book a valuation or book for an open house event).
The best channels for such campaigns, especially if you are after homeowners, landlords or buyers of a new build are Facebook and Instagram.
What are your options for running a successful marketing campaign?
Join the Lonely Marketer - a series of foundational digital marketing training courses for the property sector delivered by Art Division in conjunction with DigitalMarketer. By learning what works in marketing today, you will be empowered to take the right decisions.
Successful marketing is all about connecting the dots. Having a beautiful website is not enough to generate enquiries. Neither is investing in a social media campaign without a solid content marketing strategy in place. Let us manage your entire marketing operation.
Let us help you plan and execute a specific marketing funnel. There are many ways to attract leads and choosing the correct approach can be overwhelming. As a specialist in the property sector, we offer proven and tested campaigns, based on the type of clients you want to attract.
What our clients say about us....
Within 6 months of Art Division taking over the online marketing of my business the number of visitors to my website from organic searches had increased by 345%. My website now ranks on page 1 of Google for a list of phrases directly relevant to the services we offer, resulting in daily enquiries. With the help of Art Division and the online campaign they run, our enquiries went up by 100%. We are extremely happy with the results achieved.
Art Division’s work on our Facebook campaign and marketing strategy have made a significant difference to our business. Despite a 30% reduction of our media spend, we saw a 80% increase in the number of leads we got each month and a £200 reduction in our cost per lead, which has been pretty remarkable!
The strength of Art Division, through all the activities they have done, means we not only have a website that looks fantastic, it’s actually fit for purpose and produces quantity and quality enquiries which is ultimately resulting in great conversions. I would recommend Art Division to lots and lots of acquaintances and business colleagues, they are very good at what they do.
I was looking at ways to grow my agency and needed help with our marketing strategy so I signed up for Art Division's Strategy Planning Workshop. Nelly had a good understanding of what we are trying to achieve and was very enthusiastic about it. A lot of research had been done by the team prior to the meeting which showed they genuinely cared about us. It gave us a different view of marketing and things which we can do better in the near and distant future. I am very happy with the workshop and would recommend it to everyone looking to grow.
Our website traffic had increased by 52% when compared the same month 12 months prior - this has had a very big impact on the number of enquiries. Our sales negotiators are keeping very busy indeed.
Previously we had become somewhat disheartened by our own attempts at implementing marketing strategies, but now that we’ve been to Nelly's Strategy Workshop we see how effective marketing can be at attracting the ideal clients, when used correctly.
Art Division understands the property market inside out and take real interest in working closely with their clients. They helped us generate thousands of new leads, both from buyers and vendors and I feel I have learned a lot personally working alongside them as well. I would highly recommend them to any business looking to expand.
Art Division’s constant help, support and innovative ideas have kept us in the lead for the past few years and have generated us many valuable leads. Without them, our business would have lost the online battle.
The team is extremely knowledgeable and is always ready to provide advice, always up to date and one step ahead of everything.
The team are great to work with and are constantly in touch with fresh ideas for various aspects of the site. The whole site has become a much more friendly system to use for both us as the owners of the site and also clients who are finding us on page 1 of Google now.
We engaged with Art Division to build our new website and run a digital marketing campaign in order to increase our enquiries, as they came recommended and we also liked their personal approach. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.
Art Division’s team has worked closely with us for a number of years and is both knowledgeable and enthusiastic. In a field which can seem quite complex, they always manage to explain in simple terms the complexities of social media and PR.
Thank you for all your hard work so far with the SEO activity. Please pass my gratitude on to anyone else that has been involved on the account also. I’ve just been scouring the website this afternoon for content using our key terms and for most of these we are featuring on page one! Such great news. Thank you so much for your efforts…