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Facebook live video for the real estate industry

​Just when we all though social media couldn’t get any better, Facebook, yet again proves us wrong.

Facebook live videos

​I can’t even begin to describe my fascination for this new Facebook feature where you can stream live videos non-stop for 24 hours as opposed to the previous 90 minutes maximum.

For any business owners who are social media savvy this is most definitely music to your ears. 

I personally find this feature amazing on every level because I firmly believe that it will go a long way in making sure that those entrepreneurs alongside other business owners who are quick to learn and quick to adapt to new trends will undoubtedly stand out from the crowd and showcase their ability to move with the trends.

People in the real estate industry for example can use this features to their advantage because it is one way to take customer engagement to a whole new level and advertise your products. As if that’s not exciting enough this live Facebook feature will most definitely help you show your clients the new properties by streaming live for them to see.

​Clients can also ask questions and through the continuous live streaming you can answer the right on the spot.

Here is an example of Tom Panos  conducting live auctions using Facebook live producing over 9,300 views.



If this doesn’t make you hop on board and use this wonderful new trend to improve your business and boost your sales then I don’t know what will.

Various experts see this as the way to go when it comes to digital marketing and they can see this trend potentially changing the dynamics of online digital marketing and other aspects of marketing.

It is known already that famous websites such as the Huffington post have not wasted any time when it comes to embracing this new Facebook feature and all the perks it brings to the table.  

Many experts can say with absolute confidence that video streaming is the next best thing in digital market and Facebook has brought it right to our phones and computers. For businesses, this is a great way to market your brand and certainly reduce the gap between your digital audience and the physical products you sell.

Forbes is in agreement that live video streaming will be big and will definitely be one of the various upcoming technologies that will change and revive the world of our content marketing since more of us are starting to demand for that ‘in the moment’ feel.

Many have shown a great amounts of enthusiasm and tweets are flying everywhere about this new Facebook live feature.

The real question that experts are asking is, whether or not your business is ready to embrace this new Facebook live feature.

If you have been in the online business long enough, you know for sure that as much as content is great, marketing strategies are even greater for the growth and development of your business.

So ​how do you feel about incorporating this amazing new feature into your business?

If you are looking to have your clients engaged in the products and/or services you are offering to them, online or offline, then your business should be ready for this.

Why you ask?

  • ​You will be able to mention your business and your name in the video. (Great marketing strategy.)
  • ​You can stream for up to 24 hours
  • ​The longer the broadcast, the more the engagement
  • ​You can conduct a Q&A with clients
  • ​After the streaming the video remains right on your page

​Here is an example of how Starbucks took to the road to embark on their first live event at Rufus King Park in Jamaica, Queens, NY for National Voter Registration Day.

​Those who have had an opportunity to use Facebook live can attest to the fact that it is an absolute game changer.

Co-founder of chunky media, Sean Callanan, agrees that this Facebook live feature is a wonderful marketing for both small business and already developed ones as it brings by live engagement as well. If you are struggling on finding marketing options for your business then this might be a good way to start.

Use Facebook live to showcase your products to the public and have them know how to get them.

Have you used Facebook live?

Has Facebook live been beneficial to your business in one way or the other?

Let us know and if you haven’t done so already, hop on board in this new fascinating trend.


​Got a question?

​Want to discuss how we can help you grow your business?


​Facebook Live: FAQs

​How does Facebook Live work?

​Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

​How Effective is Facebook live for the Real Estate Industry?

​Facebook advertising for Real Estate, just like any other B2C industry works very well. The longer you broadcast, the more likely people are to discover and share your video with their friends on Facebook. We recommend that you go live for at least 10 minutes although you can stay live for up to 4 hours at a time.

​What is the best time to go live on Facebook?

​The best time of day will vary greatly, depending on your brand and your audience, but, in a general sense, if you have to go live during working hours, then try lunchtime hours, for example 1 to 3 PM​. This seems to catch people while they're eating lunch, or before they get back into full-on work mode.

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