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Do you offer
a first-class
service to
homeowners?

Let us help you spread the word and encourage more conversions.

Attract more homeowners,
 the clever way

Do you help vendors to sell their homes, arrange the mortgage, legal documents, insurance, the move or refurbishment project? Whatever your service, if it helps home owners to solve a problem, we can help you find them.

To attract more customers, you need to earn their trust and build a genuine relationship before you ask for the business.

 Our campaigns, based on many years’ experience, identify, target, engage and subscribe more buyers and investors 24/7. This builds a healthy pipeline and ensures a steady flow of enquiries each month.

Our lead generation campaigns for homeowners aim to put your brand or product at the forefront of a customer’s mind. This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you. The aim is also to generate an email database of prospects for you to nurture and convert over time.

As DigitalMarketer Certified Partners, we use a tried and tested approach called the Customer Value Journey (CVJ) to turn strangers into customers, and customers into brand advocates.

Nelly Berova - Director, Art Division

Nelly-Berova

Want to learn more about the CVJ?
Get this free DOWNLOAD

As DigitalMarketer Certified Partners, we use a tried and tested approach called the Customer Value Journey (CVJ) to turn strangers into customers, and customers into brand advocates.

Nelly Berova - Director, Art Division

Nelly-Berova

​​Attract more homeowners,
the clever way

Whether you manage short or long, holiday or commercial lets, winning a new landlord takes time. You need to earn their trust and build a genuine relationship before you ask for the business.

What if there is a way to identify, target, engage and subscribe more landlords while on autopilot?  

Our lead generation campaigns for landlords aim to put your brand at the forefront of the customer’s mind. This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you.

The aim is also to generate an email database of prospects for you to nurture and convert over time.

Want to learn more about the CVJ?
Get this free DOWNLOAD

How it works

Depending on the type of campaign you choose, below is an example of the steps we take to attract more ​homeowners to your business and build your pipeline of prospects.

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Aware

Aware (this is seeing someone at a bar)

The first point of any marketing or sales relationship is to build awareness - if homeowners don't know you exist, they aren't going to buy from you.

The awareness stage is all about driving traffic to a high-quality, content-driven page (see the ‘Engage’ stage). One of the most common routes we use for driving awareness is Facebook advertising, as it has been proved to generate results.

If you want to take your ​homeowner campaign a step further, another route for driving awareness is through organic social media posts, SEO, public relations, and paid campaigns through Google or Bing. 

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Engage

Engage (this is buying that someone a drink)

Now we want a potential customer to engage with us in some way. Typically, this will be consuming a blog post, but it could be a video, an infographic, or a dedicated landing page.

So, we push traffic to a content page that is of high-quality, tackling one pain point or goal without talking about your product or service. Yes, we're advising that you PAY to send traffic to a free content piece. Remember, we're not even on a date yet. Let's not jump in with a marriage proposal.

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Subscribe

Subscribe (this is swapping phone numbers)

Our first point of interaction. Having engaged with our content and found it to be of value, we make a proposition. We suggest the prospect downloads a piece of content which is related to - but of greater value than - the first ‘freely available’ (engagement) piece. We call this ‘the bait’. This could be a flyer, white paper, guide, instant valuation, calculator of some sort – whatever you like.

They will access the file by filling in a data capture form requesting the person's name, email address, and possibly something else relevant to your offering with an opt-in box to ensure GDPR compliance. This stage is crucial, as it is the first time we ask for any commitment and we get to see how much value the prospect places on our content.

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Convert

Convert (this is going out on a date)

After following the successful entry of the data capture form, we reach out (via an automated email series and a thank you page up-sell) and ask for a service-related conversion.

This might be access to your marketing suite, a free event, or offering a free phone consultation, for example. Crucially, we link the service to tackling the same goal/pain point as our engagement and subscription pieces.

The Investment

​Aware to Engage Campaign

An entry level campaign for companies looking to increase their brand awareness


£

750

/mo

  • ​Organic Social Media Campaign (Facebook, Twitter & LinkedIn)
  • New blog setup & management
  • 2x blog articles per month
  • Blog Boosting on Facebook
  • Facebook Remarketing 
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    Google Remarketing

Reporting
Monthly tracking & reporting


*Month 1 will be used for setup, campaign starts from month 2

- Subject to a min of £150 spent with Facebook and Google, not included in the above fee.

​From Cold to A Raving Fan

An advanced campaign for businesses looking to grow


£

P.O.A

/mo

It includes two or more of the following:

  • Google/Bing Paid Campaign (PPC)
  • Google Organic (SEO)
  • Facebook/Instagram Lead Campaign
  • Content Marketing 
  • Social Media Management 
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    Email Marketing
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    Media and Local Citation Marketing
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    Web Design and Development

Reporting
Monthly tracking & reporting


*Month 1-2 will be used for setup, campaign starts from month 3

- Subject to a min of £1,000 spent with Facebook and Google

What ​Clients Say:

We engaged with Art Division to run a digital marketing campaign in order to increase our enquiries. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.

Marji Adeyinka,
M&M Property

mmproperty

Art Division understands the property market inside out and take real interest in working closely with their clients. They helped us generate thousands of new leads, both from buyers and vendors and I feel I have learned a lot personally working alongside them as well. I would highly recommend them to any business looking to expand

Cary Hammond,
Garton Jones Estate Agents

Cary Hammond

Frequently Asked Questions

Do I need a Facebook, Twitter and LinkedIn Business Account?

​How do I pay Facebook & Google ​for the clicks?

What do I get to keep if I decide to cancel?

Do I need an email marketing account?

Do I need to provide ‘the bait’?

What is the minimum contract length?

Will I own the lead data?

How do I receive the leads?