You may have noticed that many news websites, such as The Telegraph, now use online polls. The news media does this to gain greater insight into the thoughts and opinions of their audience and to increase audience engagement.
One of the best ways to increase audience engagement is by asking your audience questions. Who doesn’t like to be asked their opinion on something? Being opinionated is being human. By asking a reader for their opinion, you are giving them the impression that their opinion is important to you. You are saying that you care about the customer experience, and you care about the customer. In terms of customer loyalty, this is how successful brands are built.
Many of us read the news online, but how often do we take the time to leave a comment in response to an article? We will likely have an opinion on the subject, but will we actually express that opinion in writing on a public forum?
Let’s take Facebook or YouTube as an example. It is more common for users to ‘like’ a Facebook post or ‘like’ a YouTube video as all they have to do to express their opinion is click a button. This is easier – and quicker than leaving a comment. A ‘like’ does qualify on Facebook as an engagement, but if you really want to engage the user and get feedback on a topic, an online poll is ideal.
It makes sense to ask your audience for their opinions as this has been proved to boost engagement. But instead of asking your audience to leave a comment or write a review, ask a direct question through an online poll.
Polls encourage interaction, so incorporating an interactive element into your blog posts will serve you well. By asking users for their opinion you are engaging with them in a way that requires minimum input from them, making it more likely they will engage with you.
If a user wants to interact with you and participate in the poll, they will naturally spend more time on your website, which will have a positive impact on bounce rate and your rankings within Google. Blog posts which include an online poll may prove more successful on your social media pages too.
Online polls do allow users to engage with you quickly, but they also have another winning feature: polls are quick to put together. A quiz will take you longer to compile, but with an online poll, one question will suffice.
An online poll is not confrontational at all. In fact, it’s entertaining. Users know their opinion will be heard, and yet all they have to do is read a question and click a button. An online poll also allows the user to maintain their anonymity – which isn’t often the case when writing a comment. All this should encourage users to engage with you through the online poll.
The internet is a loud place – opinions are everywhere. But by asking your audience a question, you are telling them that you are rather good at listening, too.
Polls present an easy way for you to get direct feedback from your audience on anything from a service or product to your blog topics and content. This feedback can be used to inform your marketing/content marketing strategy in the future. At the same time, the data collected can be used for purposes of market research, enhancing your understanding of current industry trends while allowing you to get opinions on new service offerings.
Social media has made it easier for brands to engage with customers and potential customers. It should be used as a platform on which to interact with your audience and to learn more about your audience. What are they looking for, what are their concerns? Not only can you increase engagement, but you can build lasting relationships.
From a full survey to an online poll consisting of just one question, by incorporating online polls into your social media activities you can profile customers, get direct feedback, and engage both current and potential followers, expanding your reach on social media and strengthening your brand online.
You may find that blog posts with online polls in them get more views, shares, likes and comments on social media. So, start asking questions. If you’re an estate agent, for example, you might want to ask your audience what they value most in an estate agent? You might want to find out how many respondents would consider using an online estate agent to sell or let their property.
WordPress makes it easy to use online polls. It is integrated with Polldaddy, a popular poll service that allows you to create polls, quizzes and surveys easily within the WordPress dashboard. Polldaddy is fun and easy to use, and once you’ve set up an account, creating a poll to include in a blog post or elsewhere on your site won’t take long. Polldaddy is a paid-for service, but there is a free version which can work for smaller sites.
Tags: B2B Services, Content Marketing, Social Media Marketing