As a visual medium, one of the most important parts of a website’s creation is undoubtedly a simple web design. Unlike a newspaper – which can convey information with very little creative input dedicated to the design – a web site must compel its visitors to explore further into a site; increasing your ‘time on site’ data rather than your bounce rate figures.
Simple web design will allow easy usability and navigation, and offer quality content, whilst allowing your visitor to journey freely throughout the site. Understanding the basic principles of simple web design will be of huge benefit.
Here are some website design tips to bare in mind:
Generally, the aim of a website is to convey information. Making the focus of your website obvious through simple web design, should be your primary objective. Visitors need to know what your website contains, so ensure that any content displays clearly on each page, with special attention being paid to the front page. When a user visits your site for the first time they don’t know what to expect so use your front page to make explicit exactly what your site offers.
A website’s front page acts as a company’s introduction to potential customers, so remember how important a first impression is. Any unnecessary pop-up windows will be off putting to a visitor. In order to ensure that your site is not at all frustrating to use, you should limit any unnecessary frills.
Colour choice also plays an important role in your site’s user experience. Any background colours should not aggravate a user’s eyes and not clash with the text’s colouring, which should read easily.
Usability web design will ensure that visitors of your website enjoy a good user experience. By nature, website users have a low attention span whilst surfing the net, and rarely read every piece of text across a site. Rather, they search for the information that they are looking for. It’s your website’s job, through simple web design, to guide your users where they want to go, quickly. Many web designers still think that burying information under layers of other content will suffice. The truth is that if a visitor can’t find what they are looking for almost immediately, they will go somewhere else – absorbing nothing from your site.
A navigation bar, or menu of some kind, is an absolute essential. Drop down menus that reveal a wider spread of content could also be utilised in order to display to users exactly what they can find throughout each layer of your website. If your site is large then navigation can become more complicated. In this case, a decision must be made about the hierarchy of importance for each page. Then you must meet the challenge of designing a landing page that directs users to the correct content.
You should never make the assumption that your site’s usability web design structure is obvious to users. Though you may feel that the navigation options are extremely clear, bare in mind that you actually know the site very well. It would be wise to arrange pre-testing to gain some objective feedback.
It is also important that you concentrate on your page load times when designing your web site. On average the maximum amount of time that a user will wait for a page is seven seconds, this means that if you add lots of high-resolution images, graphics and flash pages will cause serious detriment to your site’s download time.Tags: Content Marketing