In celebration of Art Division’s 10th birthday, and in conjunction with the launch of the Art Division Facebook LikeIt application, we’ve taken a look at the brands who offer that little bit more on the world’s largest social network.
First up is luxury car retailer, Porsche. Tapping into the fact that a Porsche is an inspirational item that not all can afford, their Facebook Like Page allows you to custom your own (albeit image of rather than the real thing) Porsche and even send it to a friend.
Fashion giant ASOS have taken a slightly different approach with their page by offering exclusive sale access to dedicated Facebook fans. Fans can even play online games or recommend the page to their other online friends in order to get to the front of virtual sale queue.
Electronics innovators, Sony, utilise inspirational videos in order to spread their brand message ‘make.believe’. The short videos show ways in which the company has helped make small ideas become big revolutions across the globe – and they’re actually great! You can also follow the brand’s latest conferences via FourSquare through their Facebook Page.
Nike invites fans to upload videos of tricks, personal bests and any other sporting achievements in order to get feedback from the rest of the Nike community. As well as bringing the community together, Nike has also created a tab for reviews, this is another great way to address your customer base.
Cheetos have cleverly tapped into their snack market by fashioning small mini games into their page, encouraging their fans to take a break and enjoying some down time. This kind of thing is a fantastic way to connect with your customer base on their level.
The world’s third most visited website already has a thriving community on its own platform but in order to engage with Facebook users YouTube‘s Like Page created its Life In A Day project. Seeing hundreds of thousands of users submit short films about their day in order to create a global picture of daily living, it was an amazing experiment with fascinating results but above this, it was a great engagement tool.
McDonalds has taken a similar approach to Cheetos with its Facebook Like Page in that it has incorporate the games feature. This time as a promotion for new sauces, the game is simple but certainly gets you thinking about McDonalds and engages users for more time than standard wall posts.
Skittles are a prime example of a company who have completely turned themselves around with good branding, and their Facebook page has only served to further enhance this. Their Taste the Rainbow campaign has been hugely successful and their social media engages their customers with the campaign in a way no one else appears to be doing. Their most recent Facebook promotion has seen them change their profile picture weekly to show a fan as the ‘rainbow of the week’. Previously they have created a personalised youtube video for each fan who has written on their wall. Excellent examples of perfect promotions.
Another food brand that is working hard to garner a large Facebook following is pizza company, Domino’s. Their game application comes in the form of a memory game; however, the points gained by their fans go towards charities supported by the fast food chain. As well as helping others, the page also lists all their latest deals and maps all their outlets.
With 13,465,029 fans and growing daily, it’s not too difficult for Coca-Cola to ask for participation from its Facebook Page fans. Using this idea in conjunction with the forthcoming Olympics Coca-Cola are giving its millions of fans the chance to show off their skills by uploading videos displaying the ‘future flames’. Another brilliant example of Facebook integration.Tags: Facebook, Social Media Marketing