When you want to make a change to your website, it is most likely that you have to contact your web administrator and wait for them to make any amendments by altering the code or the PHP. With the use of CMS tools (Content Management System), you can, not only save yourselves the time and cost of relying upon an administrator, but also control your own website. You should be able to assign your own in house administrators their own accounts, with variable privileges, ensuring total security and ease of use.
A CMS acts as the ‘backend’ of your website; a control panel from which you manage what is displayed on the ‘front end’, such as your content and images. Think of the front end of your website as your shop window and your ‘back end’ as your stock room where you prepare the items to be displayed.
Basic CMS tools will allow you to add new pages and menu options, amend current posts, images and menus. However, to achieve optimal results for your website, you should seek a web management system that is built with optimal Google results in mind. Additionally, you should be able to easily add any tracking code through your CMS to ensure the accurate tracking of website traffic statistics, thus monitoring the results of your Google friendly CMS activity.
To really make the most of your back end system it would be useful for your CMS tools to include social media integration and SEO – as well as controlling your website – utilising Google, Facebook and YouTube; three of the world’s most popular websites.
A Google friendly CMS will combine a light code and site map, both built to Google’s specifications, making it as simple as possible for Google to establish which terms it should rank your content for. Superior CMS tools will also include automated features to boost your SEO ranking as well as saving you time.
An essential CMS tool that you will need to utilise in order to improve your SEO and online authority is the creation of ‘Friendly URLs’. Determining which terms are included within the URL of any page on your site will strengthen your position within Google. When the correct and relevant keywords are contained within a URL, it allows Google to establish exactly what your content is about and therefore provide it to users searching for those terms.
An extremely sought after CMS tool that is not widely available over all Content Management System platforms is the ability to automatically notify Google which pages of the site are of the most importance. This means that when a Google bot comes to crawl your site, they will not spend time on pages that you do not wish to rank for. This will also increase your authority, as Google will be able to identify the relevant content immediately.
Social network integration within a CMS is rare, but a very valuable asset. For many companies, social media marketing is overlooked as it is seen as an inconvenience to manage. When controlled by the same CMS panel as your website, managing your social media platforms is easier than ever before.
Choosing a content management system can feel like a complicated process, but by looking for these key components you should limit the amount of web management systems that contain all of the CMS tools necessary for the optimal success of your online business.Tags: Wordpress Integration