Why should my business be on Twitter?

Any business serious about growing its bottom line has no option but to devise a marketing strategy.

And more than 15 years into the 21st century, increasing your online visibility needs to be a key aim of any digital marketing activity.

This should start with your company website but aligned to this should be a multichannel social media strategy.

Why Twitter? With an average of 310 million users each month, it is safe to say a significant percentage of your current customers and potential clients are on Twitter. And the most effective way to build a customer base is to go to the places they already inhabit.

However, with an estimated 500 million tweets sent out every day businesses can only get the most out of this social media channel by deciding what they want to achieve from it.

Independent estate agents, for example, face competition from larger brands and third-party portals to remain top of mind when attracting vendors and landlords.

An active presence on Twitter can ensure a brand is seen as an authoritative source of information when it comes to property.

This is achieved by including Twitter activity in your content calendar and posting a steady stream of blogs, special offers and comment on current events containing relevant hashtags.

The aim of building your number of Twitter followers should be supported by connecting with potential customers, brand advocates and influencers.

This is achieved by…

  • Following key industry players;
  • Engaging in conversations about relevant topics; and
  • Using tools such as Followerwonk to identify key influencers in your business sector.

Promoted Tweets

Making your voice heard in a community with 1.3 billion registered users will not happen overnight. It takes time to connect with people who can benefit your business and build up your number of followers.

However, this can be aided by taking advantage of Twitter’s paid-for advertising options, including Promoted Tweets, Promoted Accounts and Promoted Trends.

These advertising options can be tailored to increase follower numbers and deliver tangible business benefits.

These include generating website clicks and conversions, Tweet engagement and sales leads.
And by using Twitter’s Conversion Tracking Tag, each campaign can be targeted at a specific audience persona and its success measured.

Twitter v Facebook

twitter vs facebook1 - Why should my business be on Twitter?

Many small business owners who question whether Twitter can deliver more leads or conversions, point out that Facebook advertising delivers similar benefits.

And Art Division agrees. But in our experience, different types of target personas use different social media channels depending on their age, interests and economic status.

Failure to use social channels that any percentage of your target audience is active on places limits on a business’s digital marketing activity.

Having defined your business objective, Twitter is a valuable tool for building relationships with customers and within almost any industry sector, creating brand awareness, promoting special offers, managing your online reputation and keeping an eye on your main competitors.

Like all social media activity, an active presence on Twitter sends out positive messages to Google that you are a brand that produces a steady flow of relevant content.

We have a simple question for all brands that have yet to leverage the full power of Twitter: What’s holding you back?

Here at Art Division, we have a flexible range of social packages that can be tailored to your business objectives. Call us for a chat so we can work together in coming up with the best social solution for you.

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