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Why Small Businesses Should Embrace Google’s Hummingbird

Another week, another Google algorithm – quelle surprise! It’s certainly been a very dramatic year for SEO so far, with massive changes from Google – first in the form of Penguin and Panda The Second and now with the introduction of the Hummingbird update, the largest algorithm since 2001. However, don’t panic, Google’s latest changes COULD actually be beneficial for your business – here’s our guide as to how Hummingbird can help rather than hinder you…

google 620522 960 720 - Why Small Businesses Should Embrace Google's HummingbirdGet to the point. What exactly IS Hummingbird?

The new update works in two ways. Primarily, rather than keyword searches, it uses questions and conversational searches that people look for to deliver more effective results. Sounds a bit like mind-reading, huh? Perhaps, but it certainly means that small business owners have to change their mindset. Rather than obsessing over keywords, it’s key to provide high-quality content that answers proper questions that are being searched for.  Secondly, it displays search content on the search pages themselves so it’s easier to find information.

Ok get it. But what’s the end goal?

Google’s aim is, rather obviously, that it remains the best of the best when it comes to search engines. However, staying at the top of the tree means that searches have to be very relevant for users. Hummingbird wants to make sure that we don’t get irrelevant results. In a nutshell, now users should benefit from Google:

-Understanding specific concepts
-Understanding the relationships between concepts
-Understanding more complicated and lengthy questions.

What does this mean for your SEO?

It could be said that this move is good news for your online business as long as you provide good content and can add value to your clients. This is because you can make the answers, through Search Intelligence, even MORE precise.  It’s also up to businesses to help Hummingbird tell Google that their page has information users are looking for. A good way of ensuring you do answer these crucial questions is by making sure your content covers as many areas as possible.

Don’t panic!

Don’t start pulling your hair out about Google Hummingbird ruining your SEO strategy. If you’ve been creating authentic content and developing a strong link building history from reliable websites, you’ll be able to keep on top of things as Google is looking for quality sites. So as with Penguin and Panda, the main words of advice from Matt Cutts remain the same: producing original, relevant content is the path to success.

We hope this helps to stem some of your fears about Hummingbird. As long as you stay on track, you’ll ensure your online reputation remains strong.

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