The debate about whether Britain should remain in the EU has not just produced a war of words among politicians and business leaders.
Property developers have used concerns about the effect of a possible British exit from the EU on the value of homes to launch special offers.
For example, Galliard Homes offers to refund the deposits paid by investors on a large development in Slough – if Britain votes to leave the European Union. This is a great example of how a political event can be used to gain further marketing exposure, in a positive way.
Many channels can be used to promote a special offer like this, depending on the budget available. As this is a time-sensitive offer, the best choice would be channels with the ability to reach a wider audience quickly, such as TV, radio, print media and social media.
And in Galliard Homes’ case, they have opted for radio and social media advertising.
Meanwhile, Oakmayne Properties is allowing investors who put down a deposit on an apartment in its TwoFiftyOne London development to exit the agreement and have their money returned after the referendum regardless of what the result is.
Although they have chosen to use traditional print media to promote this offer (it was featured in an article published by The Guardian) there was no mention of it on the development’s Twitter feed, which of course means the developer has missed out on a low-cost advertising opportunity in order to inform a wider audience about this great offer.
Coming up with a great offer in line with a popular event is only worth it if you put a great marketing campaign together to inform people about it.
And social media channels, such as Twitter and Facebook, are a great way to do just that, often at a fraction of the cost of other channels such as TV and radio.
An active presence on Twitter and Facebook can ensure a brand is seen as an authoritative source of information when it comes to property.
Not only that, an active social life builds relationships with customers in almost any industry sector, giving you the opportunity to build brand awareness, promote special offers, manage your online reputation and keep an eye on your main competitors.
The bigger your following the wider your message will go when you want to promote a special offer.
Furthermore, Facebook and Twitter have become very clever in the way they dissect their audiences and your campaigns can be very targeted yet controlled so you never spend more than planned.
Not sure how to go about building your audience? You don’t have to figure it out all by yourself. You can take advantage of our time-limited special offer (which ends on 31 July 2016).
If you sign up to any of our social media packages and Britain votes to leave the EU on 23 June, we will also throw in an extra month absolutely free.
Don’t worry if this special offer isn’t exactly right for you. Get in touch with Art Division today on 020 8543 4320 so we can create a tailor-made social media package to match your needs and budget.Tags: Facebook, Social Media Marketing, Twitter