Find Your Property

hamburger-background

Marketing-ready, mobile-responsive site in WordPress + Digital Marketing

Prime Central London Estate Agent

Background


Intra-Capital Estates is an independent property agency based in Prime Central and South East London. With over 100 years of combined experience, the team provides a range of services including sales, lettings, property management and property development.

They approached us to improve their online presence and replace their dated website with something that better reflected their established brand and high level of service. Our role was to bring their brand to life online, creating a more professional, user-friendly website that showcased the agency and its services more effectively.

Following the website launch, our partnership expanded to include ongoing digital marketing. We now support the agency with SEO, AI optimisation, content creation, Google Display Network (GDN) campaigns and performance tracking to continually improve their online visibility and generate more qualified leads.

Included Services

  • Estate Agency Website

    Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.

  • WordPress Integration

    We have an in-house team of WordPress specialists, providing bespoke coding and full support.

  • Web Hosting

    Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.

  • Website Support & Maintenance

    This ensures the website is up to date, secure and looked after.

  • AI Optimisation

    We assess your visibility, create an action plan, optimise your content for AI search - and then track the resulting leads as your visibility grows.

  • Content Marketing

    Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)

  • Marketing Consultancy

    Clients undertake this service when looking at strategic ways to grow their business through digital marketing.

  • SEO

    This service is typically responsible for over 50% of our clients' traffic.

Approach


Working from the client’s brief, we restructured the website with a clear sitemap, improved user journeys and stronger calls to action. Using our modular WordPress framework, we designed a clean, modern interface that makes it easy for visitors to browse services and find relevant information.

The website integrates seamlessly with the agency’s third-party property feed, displaying live property listings alongside an interactive Google Maps search. Following the launch, we continued to support Intra-Capital Estates with an ongoing digital marketing strategy, including SEO, AI optimisation, content creation, Google Display Network (GDN) campaigns and detailed performance tracking to drive long-term growth.

The Stats


67%

growth in overall traffic

41%

increase in website enquiries

75%

increase in Organic Traffic

The Results


Following the successful website launch, Intra-Capital Estates partnered with us to deliver an ongoing digital marketing strategy focused on increasing online visibility and generating more qualified enquiries.

Today, we provide a range of services including SEO, AI optimisation, content creation, Google Display Network (GDN) advertising and comprehensive analytics tracking. This joined-up approach ensures the website continues to perform, with ongoing improvements based on real user data and search trends.

Over the past 12 months, this strategy has delivered impressive year-on-year growth, including a 67% increase in overall website traffic, a 75% increase in organic search traffic, greater visibility in AI-generated search results, and a significant increase in the number of keywords ranking within Google’s Top 100. These results have strengthened Intra-Capital Estates’ online presence and continue to support the agency’s long-term growth.

Client Testimonial


We're very happy with Art Division and the whole team. They truly feel like an extension of our business, and we highly recommend them to any independent agent or property professional looking for real results in a competitive market.

Thank you, Art Division. Keep up the fantastic work!

Want to discuss your website project?