PPC & Google Ads For Estate Agents

Our Google PPC (pay-per-click) advertising service allows estate agents to display targeted ads at the top of search results when potential clients – vendors, landlords, or buyers – search for property services in specific locations.

Art Division can set up PPC campaigns from start to finish, handling all the technical details which determine how effective your advert is in practice. We can reach prospects who are actively searching for estate agency services, as well as those who are in the researching stage.

You only pay when someone clicks your ad, making it a cost-effective form of digital marketing. For estate agents, PPC campaigns typically target high-intent terms within the search engine such as “estate agents in [location],” “sell my house [area],” or “property valuation near me.”

All pricing for PPC management is charged based on the number of hours or days we need to plan, build and manage your PPC campaigns.

We will assess your campaigns and provide a quote for the time our team will need to setup things up.

This will be a one-off charge. We will then provide you with a quote for the number of hours we require on a monthly basis to manage your Google Ads campaign and ensure the best ROI. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.

When Art Division discuss running Google Ads with you, we will talk through your budget in line with your specific needs and the market you intend to reach – so actual costs will always vary.

For example, a central London estate agency typically require higher budgets due to increased competition, while regional agents can often generate strong returns with more modest spend.

Our PPC service for estate agents can generate enquiries within hours of campaign launch, making it one of the fastest lead generation methods available to estate agents (quicker than social media or traditional SEO).

However, optimal performance typically develops over four to eight weeks as the campaign gathers data, allowing for refinement of keywords, ad copy, and bidding strategies. Most agencies see their cost per lead decrease after the initial optimisation period.

Pay Per Click (PPC) and SEO services work in harmony with one another – so you should use both. PPC delivers immediate visibility and is ideal for new branches, seasonal promotions, or targeting specific instruction types quickly. SEO builds long-term organic presence and credibility, but often takes six to twelve months to show significant results.

The most successful estate agents use PPC to capture immediate demand while investing in SEO for sustainable growth. PPC also provides valuable keyword data that can inform your broader SEO strategy.

We focus on local market targeting with clear, meaningful value propositions that convert customers. Essential elements include the location in the headline, a specific call to action such as “Book A Free Valuation,” trust signals like years established or number of properties sold etc.

Ads that mention specific benefits – “Sold 340 Properties in 2024” or “Average 98% of Asking Price” – consistently outperform generic messaging. Before we begin our ads campaign, we will discuss your client base in detail to ensure that it connects with your customers.