As DigitalMarketer Certified Partners, we use a tried and tested approach called the Customer Value Journey (CVJ) to turn strangers into customers, and customers into brand advocates.
We offer a one-day intensive digital marketing campaign development program aimed to develop a solid strategy and campaign foundation for a specific customer segment (for example landlords, vendors or buyers).
We will work, together with your decision makers, to physically build the foundation for your online customer acquisition campaign.
Mapping your sales process and customer journey, which will serve as your complete digital strategy.
Planning your content strategy to start competing in Google and driving social traffic to your campaign.
Planning any landing pages, website CTA (call-to-action), sales forms, and thank-you pages.
Developing the framework for your opt-in and email workflow lead nurturing strategy.
There are three main ingredients in our first section:
Deliverable: Completed outline for your entire digital marketing / customer acquisition strategy.
In this section we will focus on planning your content strategy. In order to attract relevant traffic to your website, all content you create needs to add undeniable value to your target customer. So, we need to research and understand what content your customer finds most valuable.
We do this by:
We will then compile a list of topics you can expand on over the coming months.
We will provide a list of suggestions for future blog posts, pages and downloads that you can use in your campaign. Note that we won't be writing any blogs as part of this program. The aim of this exercise is to create a plan for your content marketing over the coming months.
In this section, we will assess your current website and its ability to convert your ideal prospects.
We will provide you with a list of recommendations for improvement to your website and our suggestions for any new landing pages required for your campaign.
Deliverable: We will provide a list of suggested website improvements, landing pages and calls to action.
In this section, we will develop the foundation for a subscription offer that will be used in your live campaign to convert website traffic into a pipeline of prospects.
This will include the concept of a "lead magnet" (or a bait) which you can use in your campaign to attract your ideal prospects as well as the email series that will be used to nurture those leads and encourage them to enquire.
Deliverable: Outline the content of your lead magnet and email workflow, that will be used in your live campaign to convert and nurture leads.
Our Google Partner status means we get direct access to Google’s team to assist with campaigns.
Once the 1-day intensive program is complete, you will have the blueprint for a successful campaign.
You will then need to assign the work to a member of your team or an external supplier.
Luckily, we can help in both occasions.
If you plan to manage your campaign in-house, we provide a series of training certifications and courses, to help your marketing coordinator. Visit www.lonelymarketer.co.uk
If you need someone to run your campaign, our team will be happy to help.
We say: through well targeted, sequential marketing campaigns
Our one-day intensive digital marketing campaign development program is charged at £1,500+VAT and costs for travel/expenses for meetings outside the Greater London area.
Reach millions of your potential customers in the
medium they use the most.
Content marketing works by speaking to your customers at the relevant opportunities.
Use data & insight to reconnect with your audience & increase your conversions.