Google Display Advertising is especially popular amongst estate and letting agents as there are a whole host of different targeting options available. From geographical targeting (for example the areas you cover) to audience interests or specific publications you know attract your audience. It also allows you to show your ads to people who have already visited your website.
Google Display is made up of over 2 million sites, reaching millions of people daily.
To create a successful display campaign, you need to know your customers and, depending on your business goals, define your targeting methods to get them engaged. Our team are here to help you do just that.
Display remarketing is a great tool which can be used to build up your brand awareness or encourage people to return to your website to take a direct action.
In its most simple form, display remarketing on the Google network of sites can be used to show image-based ads to users that have recently visited your website.
More advanced uses include creation of banner ads with a dynamically generated content. For example, if you are an estate or letting agent and a buyer or a tenant visits your site, looks at few properties but DOES NOT book a viewing, through dynamic remarketing we can chase those prospects with the exact properties they looked at on your website, encouraging them to come back and book a viewing.
Depending on whether your customer is at the ‘awareness’ stage or is ready to book a viewing or a valuation, the message they receive needs to be finely tuned accordingly.
Our team are here to get your display remarketing set up in the most effective way possible, to maximise your ROI.
The display network is an extremely visually led platform.
Typically, you only have a few seconds to capture the interest of your target audience, so it’s very important that your ad creative is the best it possibly can be. Google Ads accepts a wide range of formats and sizes.
Typically we see the best results from HTML5 ads which can be developed with eye-catching transitions and animations. We always create several sets so we can test the messages and ad creatives and to avoid prospects seeing the same ad again and again.
The best ads use your website colour scheme, feature strong call to actions, include your branding and above all, focus on your customers.
Our team are here to help conceptualise and design your ads to ensure your campaigns are as effective as possible.
Our Google Partner status means we get direct access to Google’s team to assist with campaigns.
Are you taking advantage?
We offer Google Display Advertising as part of an ongoing campaign.
However, we also offer Google Dynamic Remarketing as a stand-alone service to estate and letting agents looking to increase their viewing requests via their website or attract new buyers and tenants to their site.
We charge a one-off set up charge and an ongoing monthly management fee depending on the time required to manage your campaign.
Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.
Our hourly rate is charged at £85+VAT.
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