Managing your social channels can be hard work. But attracting leads who become customers is even harder. For many, social presence can start feeling like a wasted activity with little real results.
Put a stop to that with targeted social media campaigns which win leads, and management which targets your audience and saves you time.
Outsource hours of social media management and focus on your business operations.
Win followers who become customers with targeted posts and ads designed for your actual customers.
Consolidate your brand & position yourself as local experts across multiple channels.
1m+
Website enquiries generated
1m+
Valuation requests booked
1m+
In fees earned for agents
1m+
Of leads driven by SEO
The aim of this type of campaign is to engage with a wider audience of relevant personas in order to familiarise them with your brand as well as to inform existing or potential clients about the services you provide while building the company profile as an industry expert.
The campaign will encourage visitors to the website, post engagements and increase in followers. Find out more about our social media packages.
Our paid campaigns aim to create a pool of prospects (such as homeowners, landlords, buyers or tenants) which in turn are driven to dedicated landing pages in order to convert into an enquiry (such as to book a valuation or book for an open house event).
The best channels for such campaigns, especially if you are after homeowners, landlords or buyers of a new build are Facebook and Instagram.
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Let's create a digital marketing strategy for your property business, so you win more leads consistently.
Rank highly in Google search & drive traffic to your website with our SEO service for estate agents.
Receive detailed monthly reports which show exactly how your campaigns, ads and content are performing.
Reach more customers with targeted social media marketing across Facebook, Twitter & Instagram.
Let us use Google Ads (PPC) to quickly target, reach & convert more customers via Google Search.
Promote your business across the Google Display Network (GDN) with visual banner ads.
Win more business with a content strategy that accurately profiles & reaches your ideal customers.
Stay top of mind & convert more customers with our email marketing service, from campaigns to newsletters.
Get cited and recommended instead of your competitors by AI search engines like ChatGPT.
Then let’s work on a strategy to grow your business and reach more customers.
Social media marketing involves many different parts. Get answers to common questions here.
There are two key parts of Art Division’s social media marketing service:
Ongoing daily engagement: This type of campaign focuses on reaching a broader but relevant audience to your estate agency, building brand awareness, showcasing your services, property listings, and positioning your business as an industry expert. It helps drive website visits, drive engagement with posts, and grow your follower base.
Targeted paid campaigns: Paid campaigns are designed to generate a qualified pool of real estate prospects – such as homeowners, landlords, buyers, or tenants—and direct them to tailored landing pages to convert into enquiries, for example booking a valuation or registering for an open house. Facebook and Instagram are the most effective channels for these campaigns, particularly when your target audience is homeowners, landlords, or new-build buyers.
These are conducted usually as part of a broader digital marketing strategy. Learn more about our social media packages here.
Art Division manages four main social platforms for estate agents (whichever of these you use):
We can set up your account and manage it for each channel, run ad campaigns and drive continued, day-to-day engagement (through e.g. property listing spotlights)
We assess what each client needs individually to decide what is best for the social media strategy.
Almost any agent can benefit from paid social media campaigns, whereas new businesses may need to establish their social presence and build trust with regular posting and follower engagement first.
Beyond that, the only limitation is your budget – and how you decide to allocate your spend across different marketing channels aside from social media.
We begin by clearly defining the objective of each campaign, such as lead generation, brand awareness, or promoting specific services or listings. From there, we build audience targeting based on relevant demographics, local area, behaviours, and interests, and refine this further using platform data, past performance (and the local market you want to reach).
Campaigns are launched with carefully structured ad sets and a clear budget. Performance is monitored continuously, with ongoing optimisation of targeting, creative, messaging, and spend to improve results over time.
We can always pause underperforming ads, scale up successful ones, and adjust campaigns in response to your business priorities.
We provide monthly reports for all marketing activities, which includes an extensive overview of your social media performance and online presence.
You’ll be able to track conversions, audience growth, impressions and more. You can also query these results in a monthly, one-to-one meeting with our marketing manager to discuss any concerns or raise any questions.
That way, you can have full assurance that your social media marketing is performing as it should.
Art Division can manage your Social Media accounts as a stand-alone service or as part of a campaign. All pricing for Social Media management is charged based on the number of hours or days we need to plan, build and manage your campaigns.
Here is an example of 3 packages you can choose from.
Our hourly rate is charged at £85+VAT.
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We continually update, fix and maintain your website so that stays running for years to come.
Our website hosting solutions work for every agency, whether you handle lots of traffic or are just starting out.
We can integrate any estate agency property feed, whatever provider you currently use.
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