AI Search Optimisation​ For Estate Agents

There are many components to Art Division’s AI optimisation service. Below we list the main components that AI search optimisation commonly involves. We often use these as part of the process. The service we offer will vary according to your specific content strategy, which brings together AI optimisation, Search Engine Optimisation, and much more:

• AI visibility audit
• Brand entity building
• Citation & mention strategy
• Structured data optimisation
• FAQ & conversational content
• Review sentiment assessment
• Local authority signals
• Structure content for AI
• Competitor gap analysis
• Knowledge panel optimisation
• Content accuracy monitoring
• AI performance tracking

AI optimisation ensures your content and brand is cited positively (and often) by the likes of ChatGPT, Perplexity, Google Gemini and AI overviews. On the other hand, Search Engine Optimisation (SEO) ensures your estate agency ranks highly in Google Search specifically.

As such, AI optimisation focuses on different things, like very specific search intent. For example, you might create very niche, geographically specific FAQ material aligned with the questions your customers are asking ChatGPT. These terms may have very little search volume in Google, but match the intent of your customers when they converse with an AI model about estate agency services in their area. So, when they question an AI model, your ultra-specific website content is linked or cited in the answer.

However, there is a lot of crossover! A solid, technical SEO foundation with high quality content also helps your estate agency rank in AI search engines. For example, it is beneficial to have a fast loading website, schema markup, FAQ content and keyword optimisation for both AI models and Google Search.

Art Division offers an SEO optimisation service alongside AI optimisation – because both matter when it comes to drawing in traffic and leads to your website.

There are three ways to find out how often your estate agency is appearing in AI searches…

1. Create a list of questions and ask AI models – this is a painstaking, manual task which helps you get a sense of which brands get cited when important questions are asked. For example “which is the best estate agent in [my area]?”. It will not give you specific stats, but it will give you a good sense of your general visibility.
2. Use an advanced AI monitoring tool – This will give you accurate results for how often your brand shows up in AI searches. These tools provide a lot of data to work with, showing gaps in the competition, easy wins, brand sentiment and more. But, you will need the time and expertise to parse this information – as well as paying for the tool.
3. Let Art Division find out for you – We have the expertise to give you a sense of how your brand is performing in AI search engines, and where you could improve in the future.

Art Division optimises your content for all major AI platforms – particularly ChatGPT and Google Gemini (and Google AI Mode). These sources currently have the highest amount of users and are likely to grow rapidly in the near future.

The differences between platforms are notable, but still easy enough to group under one service. This is because each platform requires the same kind of optimisation, though there are differences in the sources they cite and prioritise.

Sometimes it can take a couple of weeks, sometimes a couple of months to appear in AI search results. Needless to say, this is a lot faster than appearing in Google Search results, where you may only enter the top 10 results after 3-6 months.

At the same time, this will depend upon the sources you are competing with. If you have optimised your content very specifically for a small, local area, targeting a particular group of people – results may show up in a few days.

Art Division can perform an AI audit of your brand to help you understand how quickly you might start appearing in AI searches and associated results.