Privacy Policy
Introduction
Art Division Limited (“Art Division”, “we”, “our” or “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, purchase our services or otherwise interact with our business.
We provide web design, website development, SEO, digital marketing, advertising, consultancy and related services primarily to businesses operating in the United Kingdom.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection laws.
Who We Are
Art Division Limited is the data controller responsible for personal data processed through our website and business operations, except where we process personal data on behalf of clients as a data processor.
Company Number: 4255948
Registered Office: 4th Floor Tuition House 27-37 St George’s Road, Wimbledon, London, England, SW19 4EU, United Kingdom
Email: privacy@artdivision.co.uk
Website: https://artdivision.co.uk
Information We Collect
We may collect, use and store the following categories of personal data:
Identity Data
- Name
- Job title
- Company name
Contact Data
- Email address
- Telephone number
- Business address
Business Data
- Information about your organisation
- Project requirements
- Website and marketing information
- Communications relating to services we provide
Technical Data
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage information
Marketing and Communications Data
- Marketing preferences
- Responses to marketing communications
- Enquiry and contact form submissions
How We Collect Personal Data
We may collect personal data when:
- You contact us through our website
- You email or telephone us
- You request information, quotations or proposals
- You engage us to provide services
- You subscribe to communications from us
- You interact with our website
- Third-party analytics and advertising platforms provide information about website usage
How We Use Personal Data
We only process personal data where we have a lawful basis to do so.
Business Enquiries
We process personal data to:
- Respond to enquiries
- Arrange consultations
- Provide quotations and proposals
- Assess potential projects
Lawful Basis:
- Legitimate Interests
- Steps taken prior to entering into a contract
Delivering Services
We process personal data to:
- Provide web design and development services
- Deliver SEO and marketing services
- Manage websites and digital platforms
- Provide consultancy and support
Lawful Basis:
- Performance of a contract
Client Relationship Management
We process personal data to:
- Manage projects
- Communicate with clients
- Provide ongoing support
- Maintain service records
Lawful Basis:
- Performance of a contract
- Legitimate Interests
Marketing Communications
We may send relevant business communications regarding our services, insights, events and updates.
You may unsubscribe from marketing communications at any time.
Lawful Basis:
- Consent
- Legitimate Interests, where permitted by law
Website Analytics and Security
We use website analytics, monitoring and security tools to:
- Improve website performance
- Understand visitor behaviour
- Prevent fraud and abuse
- Maintain website security
Lawful Basis:
- Consent where required
- Legitimate Interests
Legal and Regulatory Compliance
We may process personal data to:
- Comply with legal obligations
- Meet accounting and tax requirements
- Protect our legal rights
- Establish, exercise or defend legal claims
Lawful Basis:
- Legal Obligation
- Legitimate Interests
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, analyse website usage and support marketing activities.
Where required by law, non-essential cookies will only be placed on your device after you have provided consent through our cookie management platform.
You may change your cookie preferences at any time through our website.
For more information, please refer to our Cookie Policy.
Sharing Personal Data
We may share personal data with trusted third parties where necessary for the operation of our business and the delivery of our services.
These may include:
- Website hosting providers
- Cloud service providers
- Email service providers
- Analytics providers
- Advertising platforms
- CRM providers
- Payment processors
- Professional advisers
- Legal and regulatory authorities where required
We do not sell personal data.
All third parties are required to process personal data securely and in accordance with applicable data protection laws.
International Transfers
Some of our suppliers and service providers may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we implement appropriate safeguards to protect personal data, including:
- UK adequacy regulations
- International Data Transfer Agreements (IDTAs)
- Standard Contractual Clauses
- Equivalent legal and technical safeguards
Further information about international transfers is available upon request.
Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected.
Typical retention periods include:
- General enquiries: up to 24 months
- Client records and project documentation: up to 6 years following the end of the business relationship
- Accounting and financial records: up to 6 years or longer where legally required
- Marketing preference records: until consent is withdrawn or no longer required
- Website analytics data: according to the retention settings of the analytics platform used
Where personal data is no longer required, it will be securely deleted or anonymised.
Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure or alteration.
These measures include secure systems, restricted access controls, software updates, encryption where appropriate and supplier due diligence.
Processing Data on Behalf of Clients
When providing services to clients, Art Division may act as a data processor and process personal data on behalf of clients.
In such circumstances, we process personal data only in accordance with our clients’ documented instructions and applicable contractual arrangements.
Clients remain responsible for determining the lawful basis and purpose of processing personal data within their own systems and websites.
Use of AI-Assisted Tools
We may use reputable AI-assisted technologies to support research, content development, analysis, productivity and service delivery.
Where such tools are used, we take reasonable steps to ensure that personal data is handled appropriately and only shared where necessary for the provision of our services and in accordance with applicable data protection laws and contractual obligations.
We do not carry out automated decision-making that produces legal or similarly significant effects on individuals.
Your Rights
Under UK data protection law, you may have the right to:
- Request access to personal data we hold about you
- Request correction of inaccurate personal data
- Request deletion of personal data in certain circumstances
- Request restriction of processing
- Object to processing based on legitimate interests
- Request transfer of your personal data where applicable
- Withdraw consent at any time where processing relies on consent
To exercise any of these rights, please contact us using the contact details provided below.
Complaints
If you have concerns regarding how we process personal data, we encourage you to contact us first so that we can attempt to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Website: https://ico.org.uk
Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:
Art Division Limited
Email: privacy@artdivision.co.uk
Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory or operational changes.
Any updates will be published on this page and the revised version will take effect from the date shown at the top of this policy.
