Email Marketing for Real Estate Agents & Property Sector

Gone are the days when email marketing was simply about putting a newsletter together and sending it to everyone on your list, even contacts you have accumulated 10 years ago at a networking event. Email Marketing done properly can increase your repeat business and conversions.

Gone are the days when email marketing was simply about putting a newsletter together and sending it to everyone on your list, even contacts you have accumulated 10 years ago at a networking event. Email Marketing done properly can increase your repeat business and conversions.

Does Email Marketing Still work?


In today’s market, especially with GDPR now firmly in place, email marketing is about sending each of your audiences a message that resonates with them.


Someone who bought a house 5 years ago could be interested in market updates from a local estate agent but will not be interested in looking at the latest properties for rent this agent has on their books.


Email marketing is cheap, it’s fast, it’s track-able and highly effective – especially when done well. Most importantly, email marketing can easily work as part of a marketing funnel, especially alongside other channels such as Facebook and Google.


There are many tools providing this service, and we have worked with several of them to deliver our messages (our preferred email marketing tool is Active Campaign), but in the core of every successful campaign is a well-planned email strategy.


We believe that email marketing should not work in isolation. It should be structured as part of a bigger campaign with a common goal.


So, if you are looking to increase your sales or repeat business and believe email marketing should be an integral part of your campaign, get in touch.

How do you Grow your Email subscribers list?


Attracting subscribers is the 3rd step from our 8 steps customer value journey.


Today, people are careful about giving out their email address. So, you have to offer something valuable that makes it worth their while. For example, if you want to attract landlords a great way to do so is to give away a free guide, a free book, invite them to a webinar or offer them a report that will help with a future investment.


It’s essential that all of your data is organic and has been opted in.
Don’t have that data? Don’t worry.


We’re experts at lead generation, meaning we can help you to build a database of contacts that will respond positively to your marketing campaigns. Not only will this make your email marketing more effective, but it will help you keep your database GDPR compliant.

How Does Art Division design and put those emails together?


As most of our clients are in the property sector (such as estate and letting agents or property developers and suppliers to the industry) our experience is with setting up emails campaigns aimed at landlords, vendors, buyers or tenants. 

And we are not talking about emails with the latest properties available to view – those typically are done by the agents through their CRM system.

The emails we produce aim to build trust, credibility, answer questions or solve problems, who in turn encourage the prospects to progress to the next step of the value journey – conversion. 

The best emails to achieve this goal are the simple emails, with a level of personalisation and engagement.

But if we need to design a more striking, newsletter type email, we can do that too. Just ask!

Do you know that email marketing brings in £44 for every £1 spent?

Don’t miss out on all those opportunities. 

Email Marketing Pricing


Email marketing is something we offer as part of a digital marketing campaign with a specific goal. Therefore, all pricing for email content creation is charged based on the number of hours or days we need to plan, build and manage your campaigns.

We will assess your campaigns and provide a quote for the time our team will need to setup your campaign. This will be a one-off charge.

We will then provide you with a quote for the number of hours we require on a monthly basis to manage the campaign and ensure the best ROI. The monthly subscription fee to use an email marketing tool will be changed separately.

Our hourly rate is charged at £85+VAT.

​What Our Clients Say About Us...

Art Division understands the property market inside out and take real interest in working closely with their clients. They helped us generate thousands of new leads, both from buyers and vendors and I feel I have learned a lot personally working alongside them as well. I would highly recommend them to any business looking to expand.

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Cary Hammond
Garton Jones Estate Agents

​Our website traffic had increased by 52% when compared the same month 12 months prior - this has had a very big impact on the number of enquiries. Our sales negotiators are keeping very busy indeed.

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Charlotte Simons
​Robert Leech Estate Agents
email5 - Email Marketing for Real Estate Agents & Property Sector

​Get Our Landlord Nurturing Email Follow-up Sequence


​The word for word, high converting plug-and-play editable template system that will have you launching your next landlord email sequence in 90% less time!


​Just exactly what you need to write ​landlord nurturing emails in lightning speed.

  • ​Follow-up emails
  • ​Promos and Offers Emails
  • ​Relationship Builder Emails
  • ​Proof Emails
  • ​Educational ​Emails
  • Prospect-centric Emails

...If one of your ​goals this year was to increase your visibility and email your list at least once a week then ​this is for you!

​Our ​Content Calendar Schedule ​gives you suggestions for how you might like to mix up these emails​. All you have to do is personalise those emails and load them into your email marketing tool.


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