Miller Metcalfe is an established estate and letting agency with offices in the North East of England.
The business had already invested in digital marketing and was generating a good number of leads through their website when they approached us. They wanted to grow the business even further and attract a lot more leads digitally.
Their goals were to improve their ranking for all the areas they cover (over 26 of them) and also their conversions (the number of people who would enquire after visiting their website).
This is why they hired us.
Clients undertake this service when looking at strategic ways to grow their business through digital marketing.
We have an in-house team of WordPress specialists, providing bespoke coding and full support.
Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.
This ensures the website is up to date, secure and looked after.
Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)
Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.
This service is typically responsible for over 50% of our clients' traffic.
The practice of increasing the percentage of users who perform a desired action on a website.
Their website was a bit dated and patched over the years, so upgrading it was the first logical step.
We used our modular website product, which allowed us to build, populate over 70 pages and launch the site within 6 weeks. The new site is user-friendly and mobile responsive, taking into account their goals and type of customers.
Once the new site went live, we launched our SEO campaign and a conversion rate optimisation campaign.
The aim of both of those campaigns is to attract more local vendors and landlords and to convert more visitors into enquiries.
increase in keywords ranking in the TOP 10 positions
increase in calendar booked valuations
increase in locations that rank in the TOP 10 positions
5 months after the start of the campaign in February 2021, we have recorded:
Overall ranking improvement for all tracked locations within 5 months of launching our SEO campaign:
We have worked with Art Divison since 2020 and they have managed to bring our online presence on by leaps and bounds. The entire team is a pleasure to work with, and are there to support in any way possible. Special shoutout to Darren W, Daniel, Anthony and Darren T who have been a pleasure to work with. I would highly recommend Art Division to anyone looking to work with a hard working and talented team.
