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New Website for a Birmingham based estate and letting agent

Background


Partridge Homes is an independent estate agency serving Solihull, Birmingham and the surrounding areas, offering a comprehensive range of sales, lettings and property management services.

The agency approached us to create a marketing-ready website, improving their visibility in both traditional search engines and AI-powered search experiences. Alongside the new website, we implemented a comprehensive SEO and AI optimisation strategy focused on helping the agency rank for its key local areas and services.

To further support their marketing, Partridge Homes also adopted our Amplify plan, enabling them to automate key marketing activities, streamline content creation and maintain a consistent online presence while saving valuable time.

Included Services

  • Web Hosting

    Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.

  • Website Support & Maintenance

    This ensures the website is up to date, secure and looked after.

  • WordPress Integration

    We have an in-house team of WordPress specialists, providing bespoke coding and full support.

  • AI Optimisation

    We assess your visibility, create an action plan, optimise your content for AI search - and then track the resulting leads as your visibility grows.

  • Content Marketing

    Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)

  • Estate Agency Website

    Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.

  • Marketing Consultancy

    Clients undertake this service when looking at strategic ways to grow their business through digital marketing.

  • SEO

    This service is typically responsible for over 50% of our clients' traffic.

Approach


Working closely with the Partridge Homes team, we built their website using our modular framework, creating a clean, intuitive user experience with clear navigation and strong calls to action. The website integrates seamlessly with their property feed, ensuring listings are always up to date and easy to browse.

Alongside the new website, we implemented a tailored SEO and AI optimisation strategy, structuring content to improve visibility across Google and emerging AI search platforms for their key locations and services. We also deployed our Amplify marketing platform, enabling the team to automate content publishing, enhance their digital marketing efforts and maintain a consistent online presence with minimal manual input.

Client Testimonial


From our very first conversation, it was obvious they genuinely understood the property industry and what estate and letting agents actually need from a website. They didn't just build us a good-looking site – they created a platform with SEO, user experience and lead generation at its core. Art Division specialises in websites and digital marketing for the property sector, and that experience really shows.

Thank you, Nelly, Darren and the whole team. You've restored my faith in the web development and SEO industry, and I genuinely look forward to working with you for many years to come.

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