Sandra Davidson, an established estate and letting agency with offices in Redbridge & Ilford, specialises in residential sales, lettings, guaranteed rent and property management in East London and Essex.
After working with several different marketing providers and coordinating it all in-house, the agency owners were looking for a new partner to provide direction, take ownership of their entire marketing strategy and management. Art Division was chosen to work closely with the team to completely update the agency’s marketing assets, including their website, Social Media and email funnels. Three months on and our partnership has gone from strength to strength. Art Division now manages Sandra Davidson’s combined search strategy, paid social, website and email campaigns, and overseeing the whole digital strategy for the business.
Clients undertake this service when looking at strategic ways to grow their business through digital marketing.
We have an in-house team of WordPress specialists, providing bespoke coding and full support.
Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.
This ensures the website is up to date, secure and looked after.
Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)
Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.
We typically manage campaigns via Google, Facebook, Instagram and LinkedIn.
This service is typically responsible for over 50% of our clients' traffic.
Management of channels such as Facebook, Twitter, and LinkedIn.
We assess your visibility, create an action plan, optimise your content for AI search - and then track the resulting leads as your visibility grows.
Art Division launched a campaign aimed at landlords, using both organic and paid media, and recently added a new sellers campaign to the mix.
Our strategy is to focus on increasing local, landlord and vendor related keywords in the organic listing combined with some paid campaigns aimed and to bring relevant traffic to the website. We then use different methods to capture those prospects and continue their journey via our email nurturing sequences and remarketing campaigns.
We produce regular blog content, relevant to the strategy and personas we are looking to attract. Alongside this we manage several social channels and provide an in-depth monthly reporting, including up to date leads data.
increase in property valuations 12 months into the campaign
of all instructions, 12 months in, originated from our campaign
increase in viewing requests 12 months into the campaign
12 months after the start of the campaign, we have recorded:
-53% increase in property valuation requests
– 30% increase in applicant registration
– 35% increase in phone calls enquiries
– 75% increase in viewing requests
– Over 54% of all valuations carried out originated in a marketing channel (PPC, Organic, Facebook)
– Over 52% of all successful instructions originated in a marketing channel (PPC, Organic, Facebook)
In June 2021, Sandra Davidson overtook Purple Bricks for the first time ever and became No 1 in the Seven Kings area for the number of new instructions for the period.
Since the start of our campaign, 12 months prior, Sandra Davidson has increased their market share by 2.1%.
Art Division's ideas are innovative, the team is very clued on, and they are ahead of their game. They will add value to any company they work with. We would recommend to any agency in the UK.
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