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A new website & marketing for an established agency

Welsh Estate & Letting Agency

Background


Williams & Goodwin is an independent estate agency based in North Wales. They specialize in property sales, lettings, and auctions, with offices across Anglesey and Gwynedd, including Holyhead, Llangefni, and Bangor.

The agency approached us at the end of 2022 in order to create a new, better-optimised website and help them dominate the local market. Their goal was to attract and convert more local vendors and landlords. Since the launch of the new site in Jan 2023, their enquiries and traffic have increase significantly.

Included Services

  • Marketing Consultancy

    Clients undertake this service when looking at strategic ways to grow their business through digital marketing.

  • WordPress Integration

    We have an in-house team of WordPress specialists, providing bespoke coding and full support.

  • Web Hosting

    Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.

  • Website Support & Maintenance

    This ensures the website is up to date, secure and looked after.

  • Content Marketing

    Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)

  • Estate Agency Website

    Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.

  • SEO

    This service is typically responsible for over 50% of our clients' traffic.

Approach


The website features a clean and straightforward layout, making it easy for users to find the necessary information. Whether they’re looking for property listings, market analysis, or contact details, everything is just a click away. The site is fully responsive, ensuring seamless access from any device, be it a desktop, tablet, or smartphone. It also offers detailed property listings with high-quality images, videos and essential information.

The site also features a new AI-powered bilingual chat facility, supported in both Welsh and English. This ensures that the agency caters to a broader audience and respects the linguistic diversity of their community.

The Results


The new website is desktop, tablet, and mobile responsive. Built into the WordPress CMS, the property feed is taken from a third-party supplier, which we have integrated into the CMS to show the agents’ properties seamlessly.

Within 6 months of launch, the site saw 58% increase in enquiries. The traffic went up by 388% and has been going up since.

The website also won Highly Commended for Website Of the Year at The Negotiator Awards 2023 and was Shortlisted for Website Of the Year in 2024.

The Negotiator Awards 2024

The Stats


58%

more enquiries

388%

increase in traffic

128%

increase in keywords

Client Testimonial


Great work form the team at Art Division. Happy with their regular contact and feedback on our web performance. Excellent to see they've help us improve our presence online and continually look to develop our offering to improve our client experience.

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