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Marketing campaigns for buyers and investors

Buyers & Investors Campaign

Need to find more buyers for a specific development?

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Marketing campaigns for buyers and investors

ATTRACT MORE BUYERS, THE CLEVER WAY

Don’t just rely on the property portals. Try something that puts you in control.

Whether you are an estate agent or property developer looking to promote a new-build development, a conveyancer or mortgage adviser, a portfolio manager or any other business helping buyers or investors to achieve their goals, the best way to attract more customers is through digital marketing. To attract more customers, you need to earn their trust and build a genuine relationship before you ask for the business.

attract buyers and investors to your estate agency

Attract Buyers & Investors Consistently

Our campaigns, based on many years’ experience, identify, target, engage and subscribe more buyers and investors 24/7. This builds a healthy pipeline and ensures a steady flow of enquiries each month. Our lead generation campaigns aim to put your brand or product at the forefront of a customer’s mind.

This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you. The aim is also to generate an email database of prospects for you to nurture and convert over time.

Win Leads With Buyer Focused Campaigns

Depending on the type of campaign you choose, below is an example of the steps we take to attract more buyers and investors to your business and build your pipeline of prospects.

Buyer

1. Aware

Like seeing someone at a bar...

The first point of any marketing or sales relationship is to build awareness - if buyers and investors don't know you exist, they aren't going to buy from you.

The awareness stage is all about driving traffic to a high-quality, content-driven page. One common route we use for driving awareness is Facebook advertising, as it generates consistent results. If you want to take your buyer and investor campaign a step further, another way to drive awareness is through organic social media posts, SEO, public relations, and paid campaigns through Google or Bing.

Buyer

2. Engage

This is like buying that someone a drink...

Now we want a potential customer to engage with us in some way. Typically, this will be reading a blog post, but it could be a video, infographic, or a dedicated landing page.

So, we push traffic to a content page that is of high-quality, tackling one pain point or goal without talking about your product or service. Yes, we're advising that you PAY to send traffic to a free content piece. Remember, we're not even on a date yet. Let's not jump in with a marriage proposal.

Buyer

3. Subscribe

This is like swapping numbers...

Having engaged with our content and found it to be valuable, we make a proposition. We suggest the prospect downloads a piece of content which is related to - but of greater value than - the first ‘freely available’ (engagement) piece. We call this ‘the bait’.

This could be a white paper, guide, valuation, calculator – whatever you like. They will access the file by filling in a data capture form requesting the person's name, email, and possibly something else relevant to your offering with an opt-in box to ensure GDPR compliance. This stage is crucial, as it's the first time we ask for any commitment & we see how much the prospect values our content.

Buyer

4. Convert

This is like going out on a date...

After following the successful entry of the data capture form, we reach out (via an automated email series and a thank you page up-sell) and ask for a service-related conversion.

This might be access to your marketing suite, a free event, or offering a free phone consultation, for example.

Crucially, we link the service to tackling the same goal/pain point as our engagement and subscription pieces.

Ready To Win More Leads?

Then let’s work on a strategy to grow your business and reach more customers.

Our Marketing Services

Explore our digital marketing services for estate agents - from SEO optimisation to email marketing.

Marketing
Consultancy

Let's create a digital marketing strategy for your property business, so you win more leads consistently.

Search Engine
Optimisation

Rank highly in Google search & drive traffic to your website with our SEO service for estate agents.

Data Analysis &
Reporting

Receive detailed monthly reports which show exactly how your campaigns, ads and content are performing.

Social Media
Marketing

Reach more customers with targeted social media marketing across Facebook, Twitter & Instagram.

Google
AdWords (PPC)

Let us use Google Ads (PPC) to quickly target, reach & convert more customers via Google Search.

Google Display
Marketing

Promote your business across the Google Display Network (GDN) with visual banner ads.

Content
Marketing

Win more business with a content strategy that accurately profiles & reaches your ideal customers.

Email
Marketing

Stay top of mind & convert more customers with our email marketing service, from campaigns to newsletters.

AI Optimisation
Service

Get cited and recommended instead of your competitors by AI search engines like ChatGPT.

What our clients say about us

Eddie Gibb

The digital workshop over two half days was very practical and high impact, with clear actions to take forward.... read more

Eddie Gibb
Capital Letters
Nick Holmes

Art Division’s constant help, support and innovative ideas have kept us in the lead for the past few years... read more

Nick Holmes
Robert Holmes & Co
Jack Powell MARLA

Prior to working with Nelly, I have never thought too much in depth about different clients personas. Breaking it... read more

Jack Powell MARLA
Arbon & Miller
Sophie Hurrell-Smith

Thank you for all your hard work so far with the SEO activity. Please pass my gratitude on to... read more

Sophie Hurrell-Smith
BergHindJoseph
Azeem Salemohamed

Art Division's ideas are innovative, the team is very clued on, and they are ahead of their game. They... read more

Azeem Salemohamed
Sandra Davidson
Mark Baker

Nelly, Darren & the whole team @ Art Division have provided a comprehensive service during our start up. It’s... read more

Mark Baker
Baker Pearson

Our Blog

Explore our blogs for estate and letting agents, with tips, guides and advice for UK estate & letting agents.

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