Search Engine Optimisation (SEO) Services
for Estate & Letting Agents
Do you want to reach your audience for free? Just having a website is not enough. With over one trillion websites indexed by Google how can you convince this search engine to pick your website and place it on page one? The answer: through Search Engine Optimisation. SEO involves making your website as user and search engine friendly as possible to help it to appear highly in search results.
Discover how to attract and convert more vendors, buyers, landlords and tenants through digital marketing, the clever way.
SEO For Estate Agents But Done The Right Way
SEO very much revolves around Google today. And as Google evolves and improves their algorithms, the approach towards ranking a site needs to evolve.
It isn’t enough to target lots of keywords and gain as many links as you can anymore. SEO requires a more holistic, rounded approach.
Gone are the days when to rank a site all you needed was lots and lots of backlinks each month from all types of random sites and a site stuffed with keywords. Instead, a great SEO strategy today should circulate around what’s important to your business.
In our view, this is your ROI.
We take into account your business’ vision along with SEO best practices to devise bespoke solutions that bring about tangible results.
For clients that choose us as both a paid and organic search provider, we’re also able to create a combined search strategy. This involves creating a synergetic approach between the two channels to create an extremely strong presence.
Most Estate Agency Related Searches Start In A Search Engine
There are two ways to make your site appear in search engines; organically (SEO) and using paid search advertisements (PPC).
Paid search is a must if you want your brand to be at the top of the search results for all the locations you cover. But even if you have a big budget for a PPC campaign, the best results always come from a combination of paid and organic.
In the property sector, we split our searchers in 2 groups: those with ‘high intent’ and those at the research phase of their buyer journey.
The high intent phrases are the hardest to rank organically. They are your ‘estate agents in Belgravia’ or ‘letting agents in Guildford’ type phrases, and in many cases to get anywhere close to page 1 you need to invest in a PPC campaign.
The research type phrases however are a perfect fit for an SEO campaign, especially for businesses in property.
Vendors searching for ‘how to sell my property fast’ could be a great phrase to rank for an auction house. While if you are after landlords, perhaps ranking for ‘tenancy agreement template’ searched by 5,400 landlords is a good start.
Data-Driven Organic Search
Google’s search algorithms are all based around machine learning and logic-based rules/scoring. Our approach to organic search is aligned with that.
In our experience, guess-work can take up valuable time, resource and money and always carries the risk of not achieving the desired results.
For that reason, we focus on one sector, the estate agencies sector, and take a data-driven approach to our SEO campaigns. We delve deep into the information collected by your brand, your selected segment and the property industry trends to drive each and every decision – and campaign – forward.
We work with data to build meaningful relationships between yourself and your target audience (be that landlords, vendors, buyers or tenants) through well-targeted search campaigns. Building these relationships and the trust associated with them means we can make your brand the go-to for potential customers.
On average, a website gets between 20-50% of its traffic from organic search.
Do you know how many organic visitors yours gets?
All pricing for SEO management is charged based on the number of hours or days we need to plan, build and manage your campaigns.
We will assess your campaigns and provide a quote for the time our team will need to setup your campaign. This will be a one-off charge. We will then provide you with the quote for the number of hours we require on a monthly basis to manage the campaign and ensure the best ROI.
Out hourly rate is charged at £85+VAT.
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Download our FREE SEO Best Practices for Estate Agents
By downloading a copy of this FREE resource, you’ll discover:
- Comprehensive Checklist of the most important actions you can take to improve your overall strategy
- Technical, On-Page and Off-Page SEO Best Practices
- 9 go to SEO tools that you will need.