Facebook Marketing & Advertising
for estate and letting agents in the uK
Why Estate Agents Should Use Facebook Advertising?
Facebook remains the dominant social platform in the UK. Of all the internet users in the UK, 79% of them use Facebook. Among online UK adults, 92% of 18 to 34 year olds and 80% of 35 to 64 year olds use Facebook. Among the older generations, 56% of over 65’s are Facebook users.
Facebook is the second most used social media channel for 18-64 year olds (after You Tube) and is the preferred social media channel for over 65’s.
Regardless of who your customers are, they are using Facebook (and this is most definitely true for buyers, tenants, vendors and Landlords in the UK).
To reach your target audience you need to be where they already hang out.
What We Do...
We build active and engaging Facebook pages allowing businesses in the property sector to build an online community. This gives your customers and clients the opportunity to interact with your company and immerse themselves in your brand.
We run targeted Facebook advertising campaigns to attract new leads. Facebook is the most targeted form of advertising, allowing you to reach your exact audience. You can advertise to people by age, interests, behaviour and location. Furthermore, through our work in the property sector, we have the knowledge of how to find and reach local vendors and landlords.
We can help you find your perfect audience and use Facebook advertising to engage with them and convert them into hot leads.
Using a combination of Facebook Insights and Google Analytics we produce monthly reports on the progress of the campaign in detail. This includes reporting on the demographic data of who is engaging with your ads and page. We keep you updated with monthly ROI performance reports detailing the exact expenditure vs conversion rate.
In 2019 it is estimated that Facebook has a total UK base of 39 million users.
Is your brand seen by any of them?
Why Use Art Division?
We invest the time to fully understand your business, audience and primary goals and provide you with a digital strategy that is tailored to your requirements.
Contact us on 020 8543 4320 for more information regarding our services.
What are your options for running a successful marketing campaign?
Join the Lonely Marketer - a series of foundational digital marketing training courses for the property sector delivered by Art Division in conjunction with DigitalMarketer. By learning what works in marketing today, you will be empowered to take the right decisions.
Successful marketing is all about connecting the dots. Having a beautiful website is not enough to generate enquiries. Neither is investing in a social media campaign without a solid content marketing strategy in place. Let us manage your entire marketing operation.
Let us help you plan and execute a specific marketing funnel. There are many ways to attract leads and choosing the correct approach can be overwhelming. As a specialist in the property sector, we offer proven and tested campaigns, based on the type of clients you want to attract.
What our clients say about us....
Thank you for all your hard work so far with the SEO activity. Please pass my gratitude on to anyone else that has been involved on the account also. I’ve just been scouring the website this afternoon for content using our key terms and for most of these we are featuring on page one! Such great news. Thank you so much for your efforts…
Art Division understands the property market inside out and take real interest in working closely with their clients. They helped us generate thousands of new leads, both from buyers and vendors and I feel I have learned a lot personally working alongside them as well. I would highly recommend them to any business looking to expand.
The strength of Art Division, through all the activities they have done, means we not only have a website that looks fantastic, it’s actually fit for purpose and produces quantity and quality enquiries which is ultimately resulting in great conversions. I would recommend Art Division to lots and lots of acquaintances and business colleagues, they are very good at what they do.
Art Division’s work on our Facebook campaign and marketing strategy have made a significant difference to our business. Despite a 30% reduction of our media spend, we saw a 80% increase in the number of leads we got each month and a £200 reduction in our cost per lead, which has been pretty remarkable!
The team are great to work with and are constantly in touch with fresh ideas for various aspects of the site. The whole site has become a much more friendly system to use for both us as the owners of the site and also clients who are finding us on page 1 of Google now.
I was looking at ways to grow my agency and needed help with our marketing strategy so I signed up for Art Division's Strategy Planning Workshop. Nelly had a good understanding of what we are trying to achieve and was very enthusiastic about it. A lot of research had been done by the team prior to the meeting which showed they genuinely cared about us. It gave us a different view of marketing and things which we can do better in the near and distant future. I am very happy with the workshop and would recommend it to everyone looking to grow.
Previously we had become somewhat disheartened by our own attempts at implementing marketing strategies, but now that we’ve been to Nelly's Strategy Workshop we see how effective marketing can be at attracting the ideal clients, when used correctly.
The team is extremely knowledgeable and is always ready to provide advice, always up to date and one step ahead of everything.
Art Division’s constant help, support and innovative ideas have kept us in the lead for the past few years and have generated us many valuable leads. Without them, our business would have lost the online battle.
Our website traffic had increased by 52% when compared the same month 12 months prior - this has had a very big impact on the number of enquiries. Our sales negotiators are keeping very busy indeed.
We engaged with Art Division to build our new website and run a digital marketing campaign in order to increase our enquiries, as they came recommended and we also liked their personal approach. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.
Within 6 months of Art Division taking over the online marketing of my business the number of visitors to my website from organic searches had increased by 345%. My website now ranks on page 1 of Google for a list of phrases directly relevant to the services we offer, resulting in daily enquiries. With the help of Art Division and the online campaign they run, our enquiries went up by 100%. We are extremely happy with the results achieved.
Art Division’s team has worked closely with us for a number of years and is both knowledgeable and enthusiastic. In a field which can seem quite complex, they always manage to explain in simple terms the complexities of social media and PR.
Do Facebook ads work for Estate and Letting Agents?
Absolutely. If prospecting vendors, landlords, buyers or tenants use Facebook, which lets face it, most of them do, then you can attract them. In fact, Facebook is one of the best channels for estate and letting agents to engage and subscribe more prospecting clients.
What should a Realtor post on Facebook?
What an estate or letting agent posts on facebook depends on who they want to engage with and their current position in the buyers journey. If you want to attract more landlords, then start by defining your landlords persona and then create content relevant to their pain points and needs.
How does Facebook generate leads from vendors or landlords?
Facebook is a social platform firt and foremost so you should aprpoach it as if you are at a networking event. Don't expect to convert valuation requests just because you posted an ad. Dive deeper into your ideal client's needs, pain points and frustrations and attract them by helping them overcome those.