Social Media Management for estate & letting agents
Social media has not only changed the face of the Internet, it has also changed the face of marketing. It puts the ‘public’ into PR and the ‘market’ into marketing; you can’t, and shouldn’t try to avoid it. But where do you start? And will it take a lot of your time? Most importantly, can social media generate new business?
Where do you start? And will it take a lot of your time?
Most importantly, can social media generate new business?
Did you know that 42m People in the UK Use Social Media Regularly
It’s reported that 3 in 4 internet users have a social media account.
Most vendors, landlords, buyers or tenants will spend a significant proportion of their life online.
1 in 5 mobile minutes is spent on Facebook or Instagram.
This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the UK population at the awareness stage of the customer journey.
Social platforms include everything from Facebook, Instagram and Pinterest to Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.
why use us to manage your social media channels
Social media marketing can be time consuming and it isn’t always easy to ensure your ads are pitched in the right way.
Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.
At Art Division, we don’t believe in a platform specific approach. We believe in audience-based strategy.
Simply put, we run our campaigns where your customers are. We invest the time required to fully understand your business, audience and primary goals and use our findings to form a cohesive digital strategy that’s right for you.
We can work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.
The Social Media Platforms We Utilise
There are many social channels out there but there are 4 main channels that bring the best results for estate and letting agents and businesses within the UK property sector. These are:
With over 2 billion users worldwide, having a presence on Facebook is as important as having a presence on the Internet. We can set up, produce any design work and manage your Facebook Page so that you get maximum engagement with your customers and prospects. We have vast experience in running paid ads on Facebook for estate and letting agencies and property developers, and have close relationships with data providers such as Experian and TwentyCI who make our reach more laser pointed. Read more
Instagram, also known as Insta, is a photo and video-sharing social networking service owned by Facebook, Inc. It has 1 billion active users (as of June 2018) and is the second most engaged social network. But posting photos of your regular properties for sale won’t cut it on there. You need a consistent strategy and engaging visual content.
From hashtags to retweets to followers and trending topics, we understand how best to engage with the millions of registered users of this microblogging revolution. From the setup of the account to any questions you need answering, our social media managers are on hand to help you out every step of the way. Read more
As the business directory of the Internet, LinkedIn has become one of the most important networking tools a company in the 21st century can use. We understand how to best utilise this site to help businesses and can help you set up your profile, link it to other networking sites and find and join relevant groups. As with everything we do, our aim is to get you as much traffic and as many relevant leads as we can, as well as to ensure you’re the top authority online when it comes to your areas of knowledge. Read more
Social Media Pricing
We can manage your Social Media accounts as a stand-alone service or as part of a campaign. All pricing for Social Media management is charged based on the number of hours or days we need to plan, build and manage your campaigns.
Here is an example of 3 packages you can choose from.
Our hourly rate is charged at £85+VAT.
We run 2 types of
social media campaigns
Ongoing daily engagement
The aim of this type of campaign is to engage with a wider audience of relevant personas in order to familiarise them with your brand as well as to inform existing or potential clients about the services you provide while building the company profile as an industry expert.
The campaign will encourage visitors to the website, post engagements and increase in followers. Find out more about our social media packages.
Targeted paid campaigns
Our paid campaigns aim to create a pool of prospects (such as homeowners, landlords, buyers or tenants) which in turn are driven to dedicated landing pages in order to convert into an enquiry (such as to book a valuation or book for an open house event).
The best channels for such campaigns, especially if you are after homeowners, landlords or buyers of a new build are Facebook and Instagram.
In 2022, Facebook had NEARLY 3 billion active users
Is your brand seen by any of them?
Our Full Suite Of
Marketing Services
Content
Marketing
Content marketing works by speaking to your customers at the relevant opportunities.
Remarketing
Use data & insight to reconnect with your audience & increase your conversions.
What Our Clients Say About Us...
Estate Agency Marketing Manager
Progressive Lets
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