Your Digital Marketing Strategy Template
(AKA The Customer Value Journey)

"The difference between assuming and knowing is like gambling vs taking a calculated risk. Knowing means working from solid intelligence"

This is where digital marketing begins and ends...

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers.

  • This Journey is the process every prospect goes through to become a new customer.
  • It’s how strangers become buyers and, eventually, raving fans of your business.


The hard truth is that marketing is not a one-step process.

There are eight stages you must account for on the path to purchase and promotion.

But, I have great news. If you understand this digital marketing strategy (a.k.a. the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages in this template.

In other words, you'll no longer wonder if you'll be able to generate leads. You won't have to cross your fingers and hope for customers. When you understand the Customer Value Journey, even reviews and referrals will become automatic.

The Customer Value Journey is the strategic foundation of everything we do here at Art Division. It's the master template upon which every other digital marketing discipline and tactic is built.

       The job of marketing is to move prospects and customers seamlessly and subtly through each phase of the Customer Value Journey.

In this download, we'll start with a high-level map of the Customer Value Journey. Then we'll dive into each of the 8 steps, talk about the tactics you'll need to move people along the Journey, and review case studies so you can see it in action.

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