Best Gapp is a long-established estate agent based in Belgravia, specialising in residential properties, property surveying and leasehold extension.
The team approached us several years ago as they recognised that their online image was not helping them to generate more business, despite their long-standing reputation in the local area. Our job was to increase their local visibility and update their dated and underperforming website.
The campaign proved to be very successful. However, with the increase in usage of mobile devices, we all agreed it was a time not just for an update, but a complete redesign of the website.
We went back to the drawing board and planned the new website. It had to be mobile responsive, it had to promote all the services equally (and not just the properties for sale and let), and it had to encourage conversions while still ranking well for all the local search terms.
Clients undertake this service when looking at strategic ways to grow their business through digital marketing.
We have an in-house team of WordPress specialists, providing bespoke coding and full support.
Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.
This ensures the website is up to date, secure and looked after.
Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)
Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.
We typically manage campaigns via Google, Facebook, Instagram and LinkedIn.
This service is typically responsible for over 50% of our clients' traffic.
Management of channels such as Facebook, Twitter, and LinkedIn.
We designed and developed a new, improved mobile responsive website in WordPress, incorporating their property feed provided by Reapit. After performing a thorough keyword research, we re-optimised their main pages and created dedicated, optimised landing pages to improve ranking. Furthermore, we placed all the relevant tracking codes across the board to assess the results.
We relaunched our ongoing marketing campaign, including paid campaigns with Google, content marketing and ongoing SEO to gain a better local market share.
increase in organic ranking
increase in enquiries
increase in visitors from mobile devices
The comments and feedback our client got after the launch was very positive. Six months after the launch, organic rankings had increased by 10% when compared with the previous six months, while the number of enquiries increased by an impressive 50%.
We immediately saw a 17% increase in the number of people visiting the website through mobile devices, and this has continued to increase. Just six months after the launch of the new site, and with the help of the ongoing marketing campaign, we saw a further 44% increase in visitors through mobile devices, and a 73% increase in visitors through desktop devices.
The team are great to work with and are constantly in touch with fresh ideas for various aspects of the site. The whole site has become a much more friendly system to use for both us as the owners of the site and also clients who are finding us on page 1 of Google now.
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