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A new website for an established agency

Prime Central London Estate & Letting Agency

Background


Concentrating exclusively on Central London property, Plaza Estates has become one of the capital’s leading independent specialist agencies.

After being a marketing client for several years, it was time to upgrade their old, dated website with a new, modern, and properly optimised one.

Included Services

  • Marketing Consultancy

    Clients undertake this service when looking at strategic ways to grow their business through digital marketing.

  • WordPress Integration

    We have an in-house team of WordPress specialists, providing bespoke coding and full support.

  • Web Hosting

    Art Division provides cloud-based hosting, giving your website maximum reliability, performance and support.

  • Website Support & Maintenance

    This ensures the website is up to date, secure and looked after.

  • Content Marketing

    Focused on creating, publishing, and distributing content for a targeted audience online. (Typically home owners, landlords, buyers, tenants or investors)

  • Estate Agency Website

    Mobile-responsive, marketing-ready, designed for agents looking to grow and attract new leads via their website.

  • Paid Media

    We typically manage campaigns via Google, Facebook, Instagram and LinkedIn.

  • SEO

    This service is typically responsible for over 50% of our clients' traffic.

  • Social Media Marketing

    Management of channels such as Facebook, Twitter, and LinkedIn.

Approach


Their old website was confusing and hard to navigate. We planned a new sitemap, user experience, calls to action, and a strategy for a local SEO campaign. We performed detailed keyword research and optimised multiple pages prior to the launch. We installed all the necessary tracking codes to assess the results and produce monthly reports for our client.

We then designed and built a brand-new website in WordPress, seamlessly integrating a property feed from their CRM provider, showing the agent’s properties.

The Results


The new website is desktop, tablet, and mobile responsive. Built into the WordPress CMS, the property feed is taken from a third-party supplier, which we have integrated into the CMS to show the agents’ properties seamlessly.

The website was shortlisted for Website of the Year in the 2024 Negotiator Awards and scooped the Highly Commended trophy.

The Negotiator Awards 2024

The Stats


75%

increase in unique visitors

112%

increase in page views

237%

increase in visitors from mobile devices

Client Testimonial


I really appreciate and value the personal service ArtDivision offer. They take the time to explain everything to me clearly and I really value their advice. I have been with them for many years and highly recommend.

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