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Integrating your CRM

Propertybase CRM Integration

Integrate your Art Division
website easily with Propertybase

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Integrating your CRM
Propertybase CRM integration art division ST
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Expert Propertybase Integration

Propertybase runs on Salesforce, which changes what a website integration actually needs to do compared with most UK-built agency CRMs. Art Division can connect your website directly to your Propertybase CRM, so property listings appear on your website seamlessly.

Because Propertybase is used as much by international agencies and multi-branch operators as by single-office agents, the setups we work with varies more than with a typical UK platform – and may require a custom solution. We review your specific setup before building the connection rather than mapping everything to a generic template. The result is a website that reflects your live Propertybase data and feeds enquiries back in the format your CRM expects.

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What is Propertybase CRM?

Propertybase began as a real estate CRM built on Salesforce and was acquired by Lone Wolf Technologies in 2021, which folded in Lone Wolf’s own transaction tools, including its Authentisign e-signature product, alongside Propertybase’s existing CRM and marketing features. It’s now used by more than 20,000 people across 60-plus countries, with brands like Sotheby’s International Realty using its systems.

The platform covers lead capture, routing and auto-matching to listings, drip email marketing, deal pipeline tracking through to commission payout, and reporting dashboards built natively on Salesforce. For UK agents specifically, the appeal is usually the CRM, automation and transaction-tracking side.

How We Enhance Propertybase Property Listings

A website built on top of Propertybase can do more than mirror what’s sitting in your CRM. Art Division adds functionality on the site itself while keeping your Salesforce data as the single source of truth.

Radial Search

Visitors search a map rather than being restricted to a postcode.

Location Auto-Complete

Address and area fields complete as visitors type, pulling from the same location data behind your listings.

Calculator Integration

Mortgage and affordability calculators can sit alongside each listing, working from live pricing pulled through the CRM connection.

Video Tours

Property videos and virtual tours can embed directly into listing pages - handy for Propertybase users marketing to overseas buyers.

Need a Website That Integrates Your CRM?

Then get in touch with us today for a free consultation.

Propertybase integrates with Art Division Websites ST
Propertybase FAQs

Your Questions Answered

Get answers to common questions about Propertybase and its integration options with Art Division’s websites.

Propertybase runs on Salesforce, so integration happens through the Salesforce API rather than a bespoke feed format. Art Division connects directly to your Propertybase org, so listings, status changes and pricing updates made in your CRM show up on your website automatically. Because Propertybase setups often include custom fields specific to how an agency’s Salesforce environment is configured, we check your setup before building the connection rather than assuming a standard structure – this may require a bespoke configuration depending on your needs.

Yes. Once a property is added or changed in Propertybase, it reflects on your Art Division website almost immediately – ensuring your website listings are current.

Full control stays in Propertybase. Any edit made there – price, status, description, photos – flows through to the website automatically, with no second login or separate content step for property data.

No. Standard CRM integration comes as standard with every Art Division website package. There is only an added cost for complex, custom setups which require a bespoke configuration.

We’ll need API access details for your Propertybase org and any other custom-built details, which typically means credentials set up by a Salesforce administrator on your team. Once we have that, our development team handles the connection and testing, including checking any custom fields your agency has configured.

Yes. Whatever property data sits in your Propertybase records – EPCs, floor plans, room dimensions, supporting documents – can be pulled through to your website, provided it’s stored in a field or attachment our integration is built to read.

What our clients say about us

James Murphy

We are delighted with the service level we receive from all of the team at Art Division. From the... read more

James Murphy
Saxe Coburg
Cary Hammond

Art Division understands the property market inside out and take real interest in working closely with their clients. They... read more

Cary Hammond
Garton Jones Estate Agents
Helen Greaves

Our website is now streets ahead of the previous in terms of appearance and ease of use and functionality.... read more

Helen Greaves
KingWest Estate Agents
Jakub Orna

I was looking at ways to grow my agency and needed help with our marketing strategy so I signed... read more

Jakub Orna
Reliable Homes Estate Agents
Jack Powell MARLA

Prior to working with Nelly, I have never thought too much in depth about different clients personas. Breaking it... read more

Jack Powell MARLA
Arbon & Miller
Charlotte Simons

​Our website traffic had increased by 52% when compared the same month 12 months prior - this has had... read more

Charlotte Simons
​Robert Leech Estate Agents

Want To Go A Step Further?

Then let us deliver a comprehensive marketing service that fully integrates with your website.

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