Does your business seek a guaranteed monthly income for peace of mind?

Then get more landlords on your books!

BOOST YOUR PORTFOLIO OF LANDLORDS, ON AUTOPILOT

Whether you manage short or long, holiday or commercial lets, winning a new landlord takes time. You need to earn their trust and build a genuine relationship before you ask for the business.

What if there is a way to identify, target, engage and subscribe more landlords on an autopilot?

Our lead generation campaigns for landlords aim to put your brand at the forefront of the customer’s mind.

 This helps to build a strong relationship with your ideal client so that when the time is right, they will buy from you.

The aim is also to generate an email database of prospects for you to nurture and convert over time.

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How it works

Depending on the type of campaign you choose, below is an example of the steps we take to attract more landlords to your business and build your pipeline of prospects.

Step 1


Aware (this is seeing someone at a bar)

The first point of any marketing or sales relationship is to build awareness – if landlords don't know you exist, they aren't going to buy from you.

The awareness stage is all about driving traffic to a high-quality, content-driven page (see the ‘Engage’ stage). One of the most common routes we use for driving awareness is Facebook advertising, as it has been proved to generate results.

If you want to take your landlord campaign a step further, another route for driving awareness is through organic social media posts, SEO, public relations, and paid campaigns through Google or Bing.

Step 2


Engage (this is buying that someone a drink)

Now we want a potential customer to engage with us in some way. Typically, this will be consuming a blog post, but it could be a video, an infographic, or a dedicated landing page.

So, we push traffic to a content page that is of high-quality, tackling one pain point or goal without talking about your product or service. Yes, we're advising that you PAY to send traffic to a free content piece.

Remember, we're not even on a date yet. Let's not jump in with a marriage proposal.

Step 3


Subscribe (this is swapping phone numbers)

Our first point of interaction. Having engaged with our content and found it to be of value, we make a proposition.

We suggest the prospect downloads a piece of content which is related to - but of greater value than - the first ‘freely available’ (engagement) piece. We call this ‘the bait’. This could be a brochure, white paper, guide, calculator of some sort – whatever you like.

They will access the file by filling in a data capture form requesting the person's name, email address, and possibly something else relevant to your offering with an opt-in box to ensure GDPR compliance.

This stage is crucial, as it is the first time we ask for any commitment and we get to see how much value the prospect places on our content.

Step 4


Convert (this is going out on a date)


After following the successful entry of the data capture form, we reach out (via an automated email series and a thank you page upsell) and ask for a service-related conversion.

This might be access to your marketing suite, a free event, or offering a free phone consultation, for example. Crucially, we link the service to tackling the same goal/pain point as our engagement and subscription pieces.

The Investment

Aware to Engage Campaign

An entry level campaign for companies looking to increase their brand awareness


£

1,200

/mo

  • Organic Social Media Campaign (Facebook, Twitter & LinkedIn)
  • New blog setup & management
  • 2x blog articles per month
  • Blog Boosting on Facebook
  • Facebook Remarketing 
  • Google Remarketing

Reporting
Monthly tracking & reporting


*Month 1 will be used for setup, campaign starts from month 2

- Subject to a min of £150 spent with Facebook and Google, not included in the above fee.

From Cold to A Raving Fan

An advanced campaign for businesses looking to grow


£

P.O.A

/mo

It includes two or more of the following:

  • Google/Bing Paid Campaign (PPC)
  • Google Organic (SEO)
  • Facebook/Instagram Lead Campaign
  • Content Marketing 
  • Social Media Management 
  • Email Marketing
  • Media and Local Citation Marketing
  • Web Design and Development

Reporting
Monthly tracking & reporting


*Month 1-2 will be used for setup, campaign starts from month 3

- Subject to a min of £1,000 spent with Facebook and Google

What Clients Say:

“The strength of Art Division, through all the activities they have done, means we not only have a website that looks fantastic, but it’s actually fit for purpose and produces a good quantity of enquiries which ultimately result in quality conversions. I would recommend Art Division to lots of acquaintances and business colleagues. They are very good at what they do.”

Neil Jennings,
Assetgrove

“The team is extremely knowledgeable and is always ready to provide advice, always up to date, and one step ahead of everything.

It's been a pleasure working with them.”


M Antoni,
Paramount Properties

Frequently Asked Questions

Do I need a Facebook, Twitter and LinkedIn Business Account?

How do I pay Facebook & Google for the clicks?

What do I get to keep if I decide to cancel?

Do I need an email marketing account?

Do I need to provide ‘the bait’?

What is the minimum contract length?

Will I own the lead data?

How do I receive the leads?