15 Best Real Estate Agent Instagram Accounts To Use For Inspiration {updated}

Instagram is an emerging platform for property professionals, especially the UK estate and letting agents. 

As of February 2023, there were 35 million Instagram users in the United Kingdom (UK); up from from 18 million users in April 2022. 

Around 57 percent of users were women. The channel is most popular with those aged 25 to 34 years split almost evenly between men and women. This is an interesting data as it shows that the age distribution has been shifting  since 2015 when over 50% of the users were 15 and 24 years of age.

This is just under a third of the number of Facebook users (Approximately 48.5 million residents of the United Kingdom (UK) used Facebook in July 2021 *source Statista.com).

Instagram for real estate agents in UK

With the majority of real estate searches beginning online, social media is a great way to showcase listings or attract applicants, sellers and investors. Yet many real estate professionals are still unsure if they should invest time and effort into developing their social profile.  

If you are wondering if you should use Instagram for your real estate agency, especially if you are already on Facebook consider this: the average age of Facebook users is steadily rising at the same time that the buying power of Millennials and Generation X/Y is rising. The largest age group using Facebook in the UK is aged 25 to 34 years old - which is now the same as Instagram. 

Simply put, if you’re ignoring Instagram, you’re ignoring some potentially lucrative business. 

Not only is Instagram easy to learn and use, but it can be a great addition to your real estate marketing

It’s full of inspiration for everything from property staging, photography, tips to hash tagging and open house ideas.

Here are a few must-follow real estate agent Instagram accounts that every UK property professional should check out! 

TIP: Read more about How to use Instagram for Businesses In Property

Top real estate agent Instagram profiles to inspire you

1. UK Sotheby's Realty

Sotheby Instagram Page

With over 33K followers, Sotheby has done a great job maximising their exposure through Instagram. Their posts are mostly of high-end properties and get on average between 50 and 300 likes.

They also make an effort to celebrate various events, such as Pride, Ramadan, Earth Day, Easter, etc.  

Website link - https://www.instagram.com/uksothebysrealty/

2. Michael Graham

Michael Graham estate agent instagram page

Michael Graham has a big selection of desirable town & country homes for sale across 8 counties. The profile has attracted over 12K followers and the posts are entirely of their properties for sale.

This is a great example of how good images coupled with attractive properties can result in many followers.

Website link -  https://www.instagram.com/michaelgraham_living/

3. Knight Frank Estate Agents

knightfrank instagram page

Knight Franks’ main account has over 162K followers and an average of 500-1000 likes per post. Most of their posts are of the exterior of properties they have on the market with the occasional video or message, such as this one. Nice touch Knight Frank! 

Knight Frank example

4. Super Prime Surrey

superprime surrey instagram

This account is run by Trevor Kearney, a Director at Savills. Trevor is leading their London Office and managing the sale of homes in the super prime markets of Surrey, Berkshire and Sandbanks.  

Trevor has attracted over 73K followers and his posts on Instgram average 800 likes. If you like looking at beautiful and grand properties, this is the profile to follow.  

Website link - https://www.instagram.com/superprimesurrey/

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5. Tim Prime Properties

tim prime property instagram

Run by Tim Philips, this profile has over 66K followers. The posts are again of beautiful ’super prime’ properties in the countryside which tend to attract between 1000 and 5000 likes on average.  

Clearly the British Insta users love their posh houses!

Website link - https://www.instagram.com/tim_prime_property/

6. WATERFORDS


waterfords estate agents

Waterfords are a new addition to our list - with over 2,900 followers, their timeline is very well planned. You can see consistency in the posts on their grid, with the middle one always on a dark blue background.

Website link -  https://www.instagram.com/waterfords_estate_agents/

waterfords timeline

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Plus examples from estate and letting agents in the UK

7. chantries and pewleys

chantries and pewleys

Chantries and Pewleys haven’t done as well as some of their competitors in terms of followers, however their posts are designed with their brand colours, framing nicely  available properties, testimonials and special offers.

Website link - https://www.instagram.com/chantriesandpewleys/

chantries pewleys timeline

8. Marsh & Parsons

marsh & parsons estate agents

Marsh & Parsons have just over 5000 followers, but they are making a real effort with their posts. The selection of images is beautiful, and they have a good mix of videos and gallery posts as well.  

They mix their posts with calls to action and promo banners.

marsh & parsons posts

9. ralph james estate agents

ralph james estate agents

Ralph James Estate Agents have invested a lot of time in growing their followers and their posts are a great mix of images and illustrations, in-line with their brand.  

They post things like testimonials from happy clients, interior and exterior shots of properties they have for sale and the occasional video.  

Website link -  https://www.instagram.com/ralphjamesestateagents/

10. Strutt and Parker

strutt & parker instagram page

This profile has attracted over 51K followers and their posts get a good level of likes. Similar to the other profiles with high number of followers, their posts are mainly of beautiful exterior shots of prime properties.  

Website link - https://www.instagram.com/struttandparker/

11. Goldschmidt & Howland

goldschmidt and howland

This North London estate agent with 6 branches, yet more followers than some of the largest chains.

They post images of exteriors from properties they have on their books and pay close attention to hashtags...perhaps one of the main reasons they have aquired a whooping 23K followers.

Website link -  https://www.instagram.com/goldschmidtandhowland

12. Foxtons

Foxtons Instagram  Account

Foxtons are a prominent London based estate agency, and their Instagram account combines high-end photography of the luxury properties they sell. Also, their 13 ‘stories’ sections show off the breadth of work they do – from warehouse conversions to prime properties and new developments. 

Website link - https://www.instagram.com/foxtonsestateagents/ 

Foxtons Instagram

13. Sanders Property

Sanders Property

Sanders Property are another new addition to our list - with over 4,000 followers, their timeline is very well planned. They spend time designing each post in their brand colours and don't just post properties. There is a mix of content, from testimonials to tips and advice, from video to questions. 

Website link - https://www.instagram.com/sanders_property/

14. Hamptons 

Hamptons Insta Page

Hamptons have grown a large Instagram following to match their international presence. Their wall is full of high-end photography and aerial videos which often exceed 100 likes each. Their pinned stories communicate their wide and global reach, offering unique market insights and snapshots of properties based in exotic locations.

Website link - https://www.instagram.com/hamptons1869/ 


15. Leonard Wilson Keenan (LWK) 

LWK Instagram

LWK have a smaller following, but their unique approach to video content sets them apart and helps them show of their properties clearly and effectively. Each post is a property video, and the thumbnail helpfully shows the property address and the agent’s phone number upfront. 

Website link - https://www.instagram.com/leonardwilsonkeenan/

Instagram Marketing FAQs

What are the most commont real estate Instagram hashtags

Here are some of the most common hashtags you can use for your estate or letting agency's Instagram account: #realestate; #lettings; #broker; #forsale; #forlet; #newhome; #househunting; #property; #properties

Are there many estate agents using Instagram?

There are more and more agents embracing Instagram, although most are not investing a lot of time or effort into it to make it really work as part of their marketing efforts. If you want to gain advantage on Instagram, now is your time.  

How should I market my properties on Instagram?

The nice thing about Instagram is that you are not stuck in just one format. For example, if you are promoting a new listing, try the carousel ad format. This ad format may as well have been made for the real estate marketer. It allows you to display several images in a catalog-like format to allow your audience to scroll through and see multiple rooms or properties.

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