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Every estate agent will know that knowledgeable, patient, efficient and friendly customer service is a prerequisite of any successful estate agency. However, communication is no longer as straightforward as it used to be.

Most customers will first engage with a brand on its website, which could be outside traditional office hours. 

The ability to engage with customers when they are active in the market is crucial – this is where live chat for estate agents comes into its own. 

Live Chat for Estate Agents

How does live chat work? 

Live chat services appear as a pop-up on your website. When someone opens the chat window, they can type a message to your customer services team. The conversation with the customer takes place in real-time in the chat window. Generally, a chat operator sets themselves as active to indicate that there is a real person ready to respond.

Many tools will convert the message to an email if a live agent is unavailable to ensure the communication isn’t missed. Also, live chat software with a chatbot can field common questions without involving a team member.  

A live chat tool can either be managed by your in-house customer service representatives or outsourced to a company that provides live-chat handlers who operate as if they were part of your company. 

If you already have a real estate CRM platform, you may find that a chat tool is provided as a feature or additional service. The alternative is a dedicated tool specifically for live chat services; these often have more functionality than a chat tool that is an add-on to another platform. 

The benefits of live chat software in real estate 

Real estate live chat services are no longer a nice-to-have but a business essential. In today’s 24/7 digital culture, customers expect fast answers when browsing your website. If potential customers can’t access the information they require, they may head over to your competition.

Live chat services for estate agents is a fantastic way to provide your customers with high-standard customer service and are a terrific lead generation tool. 

Here are some of the benefits: 

  • Provides real-time support at a time convenient to your customer and potentially outside your standard office hours. 
  • Encourages potential customers to interact with your website. Live chat services increase the number of new leads, allowing your sales team to convert more customers and increase your commission. 
  • A cost-effective way of providing customer support as one operative can have several conversations simultaneously, allowing them to help other customers whilst waiting for a reply. 
  • Live chat software provides valuable data to feed your marketing and sales strategies. You can analyse the live chat transcripts and information on browsing history, referring URLs, conversion rates, and more.  

13 live chat services for estate agents 

Here is our pick of the best providers of live chat for estate agents. 

  • 1

    chat4business

    Chat4busines is a managed chat service designed for estate agents to drive online valuation enquiries.

    Having managed millions of chat interactions in the property sector, chat4business have designed and developed c4b fusion – allowing their agents to focus on those valuable valuation enquiries and at the same time manage all viewing requests.

    c4b fusion is a blend of human operators and artificial intelligence (AI). All valuation requests for landlords and sellers are fully qualified by a human receptionist and then paged directly to your team, who can then immediately appoint your client to a valuation.

    Viewing requests for buyers and tenants, are handled using AI, with all relevant contact and property details collated.

    So c4b fusion ensures you have a world class, managed sales chat service, focused on maximising your valuation enquiries at an impressively competitive price!

    chat4business are offering Art Division clients and readers a special offer, where for the first 2 months, agents can pay a fixed fee and get unlimited number of chats under any services level, c4b connect, c4b fusion and c4b assistant.

    To claim this offer, please quote ArtDivision in the Notes section.

    Book a Demo call

    Pros:

    • Excellent value for money.
    • All valuation chats are handled by a human and paged to your team.
    • 100% of landlord, seller, buyer & tenant chat enquiries are sent a branded follow up email and chat transcript.

    Cons:

    • Bespoke set-up and configuration required for some partners.
    • The stats and reporting requires some training.
  • 2

    Konversable

    Konversable offers a live chat integration solution tailored for the property sector. It combines traditional live chat with modern communication channels like WhatsApp and allows users to capture leads via chatbots.

    There are customisable widgets for live chat, chatbot, or a hybrid approach integrating both.

    You can also use GDPR-compliant client communication over WhatsApp and begin marketing broadcasts from there. Equally, their MediaFLO service options feature incorporates video within the chat widget.

    Pros:

    • Multi-channel communication (live chat, WhatsApp, chatbot)
    • Video integration to increase trust and engagement
    • Easy setup with a guided 15-minute demo
    • High open rates (95%+) for WhatsApp broadcasts
    • Customisable to match brand identity

    Cons:

    • May require additional setup time for full feature utilisation
    • Potential learning curve for staff to manage multiple channels
    • Pricing is not readily available and may require consultation
    • Dependence on third-party platforms (e.g., WhatsApp)
  • 3

    CommVersion

    CommVersion’s SmartChat is a human-led, AI-assisted live chat service designed to turn more website visitors into qualified enquiries. Rather than relying entirely on automated chatbots, conversations are handled by trained human agents, supported by AI technology to help them respond quickly and consistently.

    The service operates 24/7 and uses behavioural targeting to identify and engage website visitors at the right time. Its AI Assist technology supports agents with relevant information and suggested responses while keeping conversations human-led.

    SmartChat can also integrate with CRM systems and other platforms, helping businesses capture and manage leads more effectively.

    Book a Free Demo Here

    Pros:

    • Human-led conversations supported by AI
    • Designed specifically around lead generation and conversion
    • Behavioural targeting helps engage high-intent visitors

    Cons:

    • Not ideal for ecommerce or low-value goods and services
    • This is a managed service rather than a simple DIY live chat tool, so it may not suit businesses looking for a low-cost software-only option.
  • 4

    Yomdel

    Yomdel provides a managed live chat service for a small number of sectors, one of which is real estate. Their highly trained operators are available 24/7 and pledge to respond within 15 seconds.

    Every lead is sent to your team within 15 minutes of the Live Chat ending. Full details are provided so you can continue the conversation with your customer.

    In March 2021, BriefYourMarket completed the acquisition of the Live Chat operator Yomdel, to bolster their digital offering. This means Yomdel is now part of BriefYourMarket suit of tools.

    Pros:

    • Yomdel are property specialists with over 2,500 sales and letting agencies and property management companies on their books.
    • Trained operators are available 24/7 to manage conversations and capture enquiries on behalf of your agency.

    Cons:

    • Outsourced live chat services can be annoying for customers as they can occasionally be provided with inaccurate information. However, Yomdel are property specialists so potentially less of an issue.
    • As other chat services, not all questions can be answered competently on the chat, depending on the complexity of the question.
  • 5

    Moneypenny

    Moneypenny provides outsourced telephone and web-based communications to five different industries, including property.

    Their Live Chat software is simple to set up and easy to manage. It is up to you whether you handle the chats in-house or outsource the job to Moneypenny’s qualified operators; you can also opt for a hybrid solution.

    Moneypenny now combines human-led services with AI technology, including managed Live Chat, Chatbot and AI Receptionist solutions. For estate and letting agents, it also offers integrations with property platforms including Reapit, Street.co.uk, Alto and Homeflow, helping enquiries flow directly into the systems agents already use.

    Pros:

    • Trusted by some big names in the real estate industry and rated excellent on Trustpilot.
    • Very professional and friendly team who provides a personal service.

    Cons:

    • On the pricey end
  • 6

    WhosOn

    WhosOn provides AI-infused live chat software to empower your team. WhosOn has some of the most advanced features of all live chat software on the market. Including AI to speed up operator handling times and Chat Bot capabilities to answer common home buying questions.

    WhosOn is multi-platform; you can transition into a video chat or a call without leaving WhosOn, and your operators can use the chat app to take chat requests when they are out of the office.

    Pros:

    • Super flexible and can be adapted to your business to provide a custom-made live chat solution for your estate agency business.
    • 30 day free trial.

    Cons:

    • Many customers report interacting with ChatBots frustrating
    • As this is a software-only offering, you will need a team of operatives to handle the chats
  • 7

    Sortx

    Sortx is an AI receptionist built specifically for UK estate agents. It goes beyond website live chat by handling enquiries across multiple channels, including phone calls, WhatsApp, website chat, email, SMS and supported property portals.

    Available 24/7, Sortx can answer enquiries, qualify applicants, collect the information your agency requires and book viewings and valuations directly into connected calendars. It can also pick up enquiries from property portals and continue the conversation while the lead is still active.

    More complex enquiries can be handed over to your team with the conversation history and information already collected, helping reduce admin while keeping staff in control.

    Pros:

    • Designed specifically for UK estate agents
    • Handles website chat, phone calls, WhatsApp, email, SMS and supported property portal enquiries
    • Available 24/7, including outside normal office hours

    Cons:

    • More comprehensive than a simple website live chat tool, so may be more functionality than some smaller agencies need
    • AI handles the initial conversation rather than a human operator
    • Agencies need to set up their rules, qualification questions and booking requirements correctly to get the best results
  • 8

    LiveAgent

    LiveAgent is a whole customer support platform that also offers live chat for estate agents. It has excellent features like booking a viewing directly in the chat.

    Pros:

    • Your operators can respond more quickly as they can see what a customer is typing before they hit enter.
    • Excellent reporting and analysis tools.

    Cons:

    • LiveAgent provides the software rather than trained operators to answer chats on your behalf, so your team will need to manage conversations themselves.
    • It is a broad customer service/helpdesk platform rather than a solution built specifically for estate agents.
  • 9

    LiveWebChat

    LiveWebChat provides a fully managed live chat service, with UK-based operators handling website conversations on your behalf.

    Rather than simply providing live chat software for your team to manage, the service focuses on turning website visitors into qualified enquiries. Operators can answer questions, collect contact information and pass relevant leads back to your business.

    The service is particularly suited to businesses that want live chat on their website but don’t have the internal resources to monitor and respond to conversations themselves.

    Pros:

    • Conversations handled by real people
    • UK-based live chat operators
    • Focused on capturing and qualifying leads

    Cons:

    • More expensive than DIY live chat software
    • Less suitable if you want your own team to personally manage every conversation
  • 10

    HubSpot Chatbot & Live Chat

    HubSpot offers live chat as part of its CRM and customer service platform. Its free tools allow businesses to add live chat to their website, capture enquiries and store conversations and contact information within the HubSpot CRM.

    HubSpot also offers chatbot and AI-powered customer service tools, while more advanced automation, reporting and AI functionality is available through its paid products.

    Pros:

    • Free live chat functionality available
    • Integrates directly with HubSpot CRM
    • Conversations and leads can be stored against customer records

    Cons:

    • It is software rather than a managed live chat service, so your team needs to manage conversations or configure automation.
    • More advanced functionality requires paid HubSpot products and/or additional usage credits.
    • Not specifically designed for estate agents.
  • 11

    Tawk.To

    Tawk.to is a popular live chat platform that allows businesses to add live chat to their website without paying for the core software.

    It includes live chat, ticketing, a knowledge base and other customer communication tools, with additional paid features available for businesses that need more functionality.

    The standard version displays Tawk.to branding. This can be removed with its paid Remove Branding add-on, which currently costs $39 per month when paid monthly, or $348 per year.

    Pros:

    • Core live chat software is free
    • Quick to add to a website
    • Includes ticketing and knowledge base functionality
    • Suitable for small businesses wanting to test live chat without a large initial investment

    Cons:

    • Your team needs to manage the live chat themselves unless you purchase additional services.
    • Tawk.to branding appears on the free version.
    • It isn't specifically designed for estate agents.
  • 12

    HyperChat

    HyperChat is an AI chatbot designed specifically for estate and letting agents. It is trained using the content from your own website, allowing it to answer questions about your properties, fees, services and local areas around the clock.

    The chatbot can answer questions about individual listings, capture viewing requests and qualify prospective buyers by asking about factors such as budget, chain status, mortgage position and timeframe.

    It can be built from an agency’s existing website quickly and added to the site using a simple piece of code. Leads and conversation details can then be passed to your team or connected to other systems using integrations and automation tools.

    Pros:

    • Specifically designed for estate and letting agents
    • Available 24/7
    • Trained using your own website and property information
    • Can answer questions about listings, fees, services and areas
    • Captures and qualifies viewing enquiries

    Cons:

    • Focuses primarily on website visitors rather than handling calls and multiple communication channels
    • AI rather than human operators handles conversations
    • Viewing requests can be captured, but agencies may still need to confirm the final appointment depending on their setup
  • 13

    EstatAI

    EstatAI provides a range of AI tools specifically for estate agents, including an AI website chatbot designed to engage visitors and capture enquiries 24/7.

    Unlike a basic scripted chatbot, it can answer questions using an agency’s actual property information, including details about available listings. It can also answer common property-related questions and calculate Stamp Duty for buyers directly within the conversation.

    The chatbot supports nine languages, making it particularly useful for agencies dealing with international buyers. It captures the visitor’s contact details and provides the agency with the conversation, helping turn out-of-hours website visitors into leads.

    EstatAI also offers additional AI products including a Voice AI receptionist, CRM and other estate agency tools.

    Pros:

    • Specifically developed for estate agents
    • Answers questions using the agency's property data
    • Can calculate Stamp Duty during a conversation
    • Supports nine languages

    Cons:

    • The website chatbot is part of a wider suite of products, which may be more than an agency needs if it only wants simple live chat
    • Conversations are AI-powered rather than handled by human operators
    • Some of the more advanced functionality requires using additional EstatAI products rather than the chatbot alone

About the author

Art Division is a boutique digital marketing & web design agency specialising in the UK property market. We help estate & letting agents grow with profit by attracting and converting more clients (vendors, landlords, buyers, tenants or investors) through effective digital marketing and cutting edge, marketing-ready websites.

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