When it comes to choosing the best estate agent software for your agency, you may find it a little overwhelming. In this article we go through everything you need to know to help you in the process.
CRM stands for Customer Relationship Management. It is one of the most important software technologies used by estate and letting agents to manage relationships with existing and potential customers.
Search ‘CRM software for estate and letting agents’, and you will find hundreds of technology providers ranging from those offering property management software that is purpose-built for estate and letting agents to general-purpose CRM solutions which can be customised for any business.
Estate agents CRM packages designed especially for the needs of the UK agents can be used straight out-of-the-box. However, you may find that you need to adapt your processes to fit with the software providers interpretation of how an estate agency business operates. General-purpose CRM software will require an implementation project during which the software is customised to work for your business.
This article focuses on just those agency software providers whose offering is targeted at UK estate and letting agents.
To succeed in the estate and letting business, you need to maintain a strong relationship with your vendors, buyers, landlords and tenants. Given the number of contacts involved, this can be an impossible task without the right software.
Real estate CRM software helps estate and letting agents collaborate efficiently with their customers and partners.
A basic feature of a CRM is lead management. The estate agency software must capture leads and then either assign them to sales staff automatically or allow sales managers to distribute leads as they see fit.
It will allow for manual data entry of leads or automated import from another digital source such as your website or social media pages.
Allow managers to track the progress of leads and see how many are closing.
Tracking correspondence is critical. A CRM solution should record all communication on the customer’s record, making is easy to keep track of what is happening and allowing you to respond quickly to new enquiries, no more hunting through spreadsheets and emails.
CRM systems allow estate and letting agents to generate and attach important documents to a customer’s record, as well as support electronic editing and signing as the deal progresses.
In the case of lettings, the relationship doesn’t end when the sale is completed. So, your CRM agency software should allow for the management of maintenance requests, lease renewal and rent payments. With the Renters’ Rights Act 2025 now in effect, it’s also worth asking any CRM provider directly how their compliance and workflow features have been updated to support the new rules on possession grounds and tenancy structures.
One of the great things about CRM property management software is that it aligns your sales processes, keeps management informed of the progress and can automate some of the tasks.
Estate & letting agency CRM can also be used as a medium for marketing to various groups so you can easily send emails, letters or text messages to past and present vendors, buyers and landlords.
As well as CRM functions, property management software for estate and letting agents may have integrated finance functions to automate accounts payable and receivable tasks, including paying landlords and maintenance contractors and processing rent payments.
Negotiators are always on the move, so they will need to be able to update records from their mobile devices. Ideally, your property management software should be web-based.
A good CRM product can help estate and letting agents up their game. The main benefits are:
According to our research, here are some of the best estate agent software providers.
If you also need a new, marketing-ready website that pulls the properties from your CRM seamlessly, book a DEMO call with us.
Often, the websites provided by these CRMs are from templates, and although they are low-cost, they will not provide you with the edge and ranking you need to attract and convert more instructions. This is where we can help! Let us show you how.
So, here is our list of the top estate agent CRM providers in the UK:
Dezrez is a cloud-based CRM for real estate and letting agencies of all sizes, from local single branches to multi branch national brands. It offers a comprehensive suite of features, including sales and letting, property management, and client accounting with integrated Open Banking.
With 25 years of experience in delivering innovative solutions for estate and lettings agents, Dezrez is easy to use with intuitive workflows designed to help you do more with your limited time and resource. Dezrez also offers a number of unique features, such as custom dashboards, a vendor, buyer, landlord and tenant portal, and seamless workflows.
Dezrez is the only CRM on the market with fully integrated, in house conveyancing via their sister company DezrezLegal. DezrezLegal’s Legally Ready service gets clients to completion and agents paid up to three weeks faster.
iamproperty CRM is designed for Estate Agents looking to streamline operations and reduce admin. Cloud-based and flexible, it brings Sales, Lettings, Property Management, and Accounts together in one central system, helping agents manage their business with ease.
With over 1,800 automations, and optimised workflows, it simplifies everyday tasks and keeps everything running smoothly. Agents can handle Sales, Lettings, Property Management, Accounting, and Reporting—all within the CRM, without the need for third-party add-ons.
Support is always on hand, with direct access to specialists via phone, email, or in person. No outdated ticketing systems—just straightforward help when you need it.
Built-in movebutler integration ensures compliance is managed effortlessly, reducing admin while keeping agents ahead of regulations. Auction referrals and viewing appointments can be created and synced seamlessly, making day-to-day operations more efficient.
A forward-thinking CRM designed to support growing agencies, iamproperty CRM combines automation, and dedicated support to help agents work smarter.
Apex27 is a fresh, new CRM solution specifically designed for estate agents. Using the latest cloud and web-based technologies, your sales and lettings teams will have fully responsive CRM wherever they work; on their desktop PC, Mac, phone or tablet.
Apex27 has all the tools and features modern estate agencies require. Easy-to-use lead generation tools help advance leads to sales, and configurable workflows mean you can create custom workflows with the triggers and actions needed for your business processes.
There’s also a viewings manager with automatic follow-ups and reporting back to vendors and a full suite of reports to track sales, trends and productivity.
And it’s not just good at CRM; Apex27 can generate brochures and window displays, manage invoicing and rent collection, generate EPCs and integrate with Rightmove, OnTheMarket, Zoopla and more.
Special Offer: Quote ‘ArtDivision’ to claim 90 days free trial for as many users as you need
10ninety is a comprehensive cloud-based CRM solution for estate and letting agents. From valuation to viewings, offers to the final sale, 10ninety gives your sales team everything they need to work efficiently. 10ninety has full sales progression, which is customisable for your business, enabling your sales team to keep vendors informed throughout and ensure that no steps are missed.
The powerful and flexible lettings management software allows you to keep both tenants and landlords happy, even on the toughest of tenancies. Tenancy agreements are generated at the click of a button, and tenants and landlords can sign electronically. Tenants can submit details of maintenance issues from their phone, tablet or computer, automatically creating an alert in the 10ninety system from which a maintenance job can be raised.
Three-time winner of Best Overall Supplier at EA Masters (2023, 2025 and 2026), as voted for by agents, Street.co.uk is known across the industry for their ground-breaking estate agency software that delivers enormous efficiencies and allows agents to offer an unrivalled customer experience.
Combining Sales & Lettings, Property Management and Client Accounting, Street also boasts two native apps, AI innovations, seamless workflows, and an unparalleled user experience. Street.co.uk helps agents become radically productive, stay ahead of the curve and grow market share.
Lifesycle by Iceberg Digital is the UK’s first and only estate agency software that truly integrates CRM, marketing, and AI-powered prospecting into a single platform. Designed specifically for modern estate and letting agents, Lifesycle is more than a database or diary tool – it is an intelligent growth engine that continuously works in the background to identify new valuation opportunities, nurture client relationships, and streamline every aspect of your business.
Lifesycle allows agents to track every interaction from lead generation through to completion, combining insights from your CRM, website, social platforms, portal enquiries and more. Its automation tools go far beyond email drip campaigns, enabling agents to personalise content, manage tasks, match buyers with properties, and gain real-time alerts when contacts show buying or selling intent – all from one system.
For agents serious about moving away from outdated legacy CRMs and embracing the next generation of agency tech, Lifesycle offers a future-proofed, data-led solution.
Expert Agent is a tried and testing software vendor for estate and letting agents. They were an early adopter of cloud-based technology, well ahead of their competitors.
Their software does everything for sales, letting, property management and lettings accounts all in one place. The sales systems were designed by former sales agents and the letting side by former letting agents and chartered accountants, so everything you need is included.
The software is cloud-based and touch screen friendly, so it is easy to use in the office on a PC or via smart devices when out and about.
From enquiry to completion, from marketing to sales progression, AgentPro software keeps you in control. AgentPro can instantly upload new properties to all the major property portals and automatically generate FaceBook and Twitter posts to help you get local leads.
Applicants are manually added to AgentPro and assigned to a member of your sales team. Sales progression workflows take potential customers through the sales process, including advanced client matching facilities. Emails and SMS messages can be automatically sent. A full communication log, including emails, SMS and phone calls, is retained against the customer record, allowing you to keep track of what is happening.
AgentPro can integrate with your website enabling buyers to login to view saved properties and arrange viewings. Landlords and tenants can also log in to access statements and maintenance requests.
As well as keeping your customers happy, AgentPro keeps all of your finances straight and in one place.
Rex Software offers a flexible, user-friendly CRM solution designed for high-performing estate agencies. With local UK support, an Open API, a comprehensive mobile app, and advanced automation functionality, Rex is an excellent choice for agencies needing a versatile solution that integrates seamlessly with their existing tech stack. It provides a robust platform that enhances efficiency and productivity, catering to the unique needs of modern estate agencies and ensuring they stay ahead in a competitive market.
EstatesIT.Software is EstatesIT’s cloud-based estate agent, letting agent and property management platform, recently relaunched as version 7. EstatesIT also still supports PCHomes, its legacy Windows-based software, for agencies who prefer a desktop install. For your sales team, features include lead management, sales progression pipeline and shared workflows.
For lettings and property management, EstatesIT.Software offers full client and property management software, including client logins for landlords and tenants.
Reapit’s cloud-based software is a powerful suite of integrated products covering front office and back office functions and everything in between.
Cloud Sales CRM provides estate agencies with the tools they need to maximise prospects and win more sales instructions, give client’s a personalised sales journey and close deals faster than ever before.
Cloud Lettings management software is specifically geared to lettings and tenancy progression. Landlords and tenants receive a personalised and high-value service which will keep them coming back for more. The virtual desktop allows the lettings team to track and manage tenancy progression and property management.
Both the sales and lettings tools create efficiencies by automating manual tasks and streamlining actions required, allowing the sales team to spend more time finding and nurturing prospects.
Alongside its CRM products, Reapit offers fully integrated estate agent accounting and analytic software.
Domus provide easy-to-use online estate and letting agency software. They also design websites that work seamlessly with their software. Features include sales progression, lettings and tenancy management and property repairs management. Domus allows for client login, enabling you to increase customer satisfaction by offering online customer services.
The software also creates beautiful property marketing with integration to the leading property portals, enables diary management, so you’ll never miss an appointment and includes full accounting software.
MRI, whose UK sales and lettings CRM is now branded MRI Engage CRM, is a global company operating across over 170 countries, providing software solutions to real estate and letting agents. MRI Engage CRM enables you to make every customer interaction matter and streamline processes so that sales staff can concentrate on closing deals and delivering the best possible customer service.
MRI’s property sales features allow you to plan, manage and review transactions at every stage. Vendors and buyers can access their information via a self-service portal. The lettings management features include workflows that take prospective tenants through the letting process and manage on-going relationships. There is a self-service residents portal where tenants can manage payments and report maintenance issues.
MRI Real Estate Software goes beyond just CRM providing integrated accounting and reporting functionality.
Alto is a comprehensive cloud-based CRM solution for real estate and letting agents. Import leads from Zoopla, Rightmove and your own website and match prospects with properties using Alto’s advanced filtering capabilities. Sales progression as a workflow enables you to create user-definable checklists to take clients through the sales process and complete sales and lettings as quickly as possible. There is integrated e-signing functionality and email tracking. The sophisticated reporting suite allows managers to track the progress of leads and see how many deals are closing.
There are portals for tenants and landlords to access the information they need, and tenants can report maintenance issues. The property management software features allow you to stay on top of maintenance requests and keep customers informed on progress along the way.
Alto is not just CRM but includes fully integrated, and comprehensive accounting functionality.
Juvo is an all-in-one sales, lettings and property management software package that allows you to keep tabs on every step of the sales and lettings process. Juvo is great for keeping track of contacts, improving communication both within and outside the team, and keeping close tabs on sales and possible deals.
Landlords, vendors, tenants & applicants can login and download statements and documents, update their contact details and provide/view feedback on viewings.
Juvo is web based and works on any computer and all tablets and mobile devices, so your staff can work anywhere with full functionality.
Acquaint CRM is packed with all the features you will need to run your real estate and letting business and reduce repetitive admin tasks allowing your sales team to spend more time nurturing client relationships. All prospects and contacts are stored in one, easily searchable, place and all correspondence is tracked and recorded. Applicants are easily matched with properties with just one click.
Configure your own sales progression workflow and allocate vendors to particular members of staff for progression.
For lettings, Acquaint Property Management software ensures both landlords and tenants are happy, fostering a fruitful long-term relationship. Tenants can submit online maintenance requests, and landlords can be assured that their properties are well looked after and up to date with all inspections and regulatory requirements.
There is also full financial integration and comprehensive reporting.
Loop is an all-in-one CRM tool which helps estate and letting agents keep all their processes in one place. The CRM combines prospecting tools, market intelligence reports, estate agency software and access to property data. Their service is modular, and you can choose the right package to suit your needs.
One of the unique features is their ‘prospecting’ service. You can use the software to quickly generate reports on competitors or properties, without having to search several websites to find the information you need. This service includes access to data on 23 million UK properties, nearly 2 million postcodes, and hundreds of letter templates to allow agents to prospect these homes more easily.
As you would hope, their CRM system helps unify your sales, lettings, property marketing, website and multiple third-party integrations. These include Mailchimp, Xero, Google Apps, Drip (and more).
Their pricing varies across their three packages. The Prospecting package allows access to their unique prospecting services, while the Estate Agency Software allows access just to the CRM. The Complete System combines both.
agentOS is a UK estate agency and lettings CRM with roots going back to 1997, when it started life as LetMC before rebranding to agentOS following a 2017 management buy-out. It covers estate agency, lettings, property management and client accounting in one open API platform, giving agencies the flexibility to connect their own choice of PropTech rather than being locked into a closed ecosystem.
One of its standout features is fully editable property brochures built in Microsoft Word, giving agents more creative control over marketing materials than most CRMs allow. agentOS also has its own FCA-regulated payments product, agentPay, built on open banking rather than a third-party bolt-on, which handles landlord and client payments directly within the platform.
There is no single best CRM for every agency. Larger multi-branch agencies tend to favour Reapit or MRI Engage CRM for their scale and integrated accounting, while independent single-branch agents often prefer Apex27, Street or Alto for lower cost and simpler onboarding. The right choice depends on branch count, whether you need integrated client accounting, and how quickly you want to switch.
Pricing varies widely by provider and agency size. Entry-level platforms like Apex27 and Domus start from around £35 to £49 per month for a single user, while enterprise platforms such as Reapit and MRI are typically quoted per branch after a demo. Most UK providers price per user or per office rather than as a flat fee, so always request a like-for-like quote.
Most established UK providers have updated their lettings workflows to reflect the Renters’ Rights Act 2025, which came into force in May 2026. Ask any provider directly how their possession grounds, tenancy structures and compliance alerts have been updated, as coverage varies between platforms.
The majority of modern UK estate agent CRMs are cloud-based, meaning staff can access the system from a browser on desktop, tablet or mobile. A small number of legacy platforms still offer a desktop-installed version alongside their cloud product, so it is worth confirming mobile access if your team works out of the office regularly.
Switching typically takes between four and twelve weeks depending on the provider and how much historical data needs migrating. Most CRM companies offer a dedicated migration team and will import contacts, properties and documents from your previous system as part of onboarding.
Yes, virtually all UK estate agent CRM platforms integrate directly with Rightmove, Zoopla and OnTheMarket, allowing you to upload a listing once and have it appear across portals automatically. Most also support integrations with tools like DocuSign, Xero and AML compliance providers.
Estate agent CRM software is built specifically for property workflows such as applicant matching, sales progression, tenancy management and portal uploads, so it works straight out of the box. General-purpose CRM software like Salesforce or HubSpot needs to be customised and configured to replicate these processes, which usually requires a longer implementation project.
Many UK platforms, including Reapit, Alto, MRI and Dezrez, include integrated client accounting for landlord payments, rent collection and audit trails. Some smaller providers charge extra for this or only offer it on a higher pricing tier, so check what is included before comparing quotes.
No. Most CRM providers offer a website as part of their package, but this is usually a templated design built to be functional rather than to win instructions. Specialist agencies like Art Division work alongside any CRM, including Dezrez, iamproperty, Apex27, Street, Reapit and Alto, pulling your live listings straight from the CRM while providing a much stronger solution on design, SEO and AI search optimisation.
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