Virtual reality has firmly established itself in the property sector for several years now. But you may be wondering what the best providers are and what the differences in service are.
With an ever-growing list of virtual reality companies, there are a lot of options to choose from – so we explore what these are, their pricing, services and more below.
A virtual reality (VR) property tour is a digital simulation that allows potential buyers or renters to explore a property remotely using VR technology. Here’s how it works:
This technology enables realistic property viewings from anywhere, saving time and expanding options for both buyers and sellers. And, the better quality the cameras and editing software, the more immersive and realistic the experience will be. This is why virtual reality property viewing is a continued area of interest for estate agents.
Virtual tours for property are a useful advantage for estate agents. And depending upon their target market, it can be an essential tool to attract property buyers who may not otherwise be able to view the property. Here’s a list of some of the benefits virtual reality tours provide:
Virtual reality real estate software is always evolving, so these features are expanding with every update and new software release.
So, how should you weigh up different virtual reality service providers? The fact is that most of them have a robust service available with many useful features. This means that you’re likely to benefit whichever virtual reality provider you choose. The primary differences are in pricing plans, extra features, how much you can get for free and how much equipment you need. Take a look at this broad selection of providers to learn which one is best for your estate agency…
Price: Free, then roughly £10 – £245+ per month across four tiers (Starter, Professional, Business), plus custom Enterprise pricing. Exact cost now depends on how many “active spaces” you need rather than a flat monthly fee, so it’s worth linking to their live plans page rather than quoting fixed figures.
Matterport is the leading provider of 3D virtual tour technology, offering high-quality, immersive experiences for property viewings – and in all manner of formats. Their name is virtually synonymous with virtual tours, and they have been creating them for years.
Worth noting: Matterport was acquired by CoStar Group in February 2025. Since then, pricing has shifted upward and its previous Zillow integration has been discontinued, so it’s worth checking their current plans directly before committing.
Their platform allows for the creation of detailed digital twins of properties, complete with dollhouse views, 3D floor plans, interactive features, information points – and much more. You can also test out their free plan to see what you think. This involves use of their app, uploading virtual tours captured on a mobile phone, an auto-generated photo gallery for your property, and the ability to tag points on your tour.
The catch?
The free version only allows you to upload tours for a single property at a time. Understandably, Matterport’s technology is widely adopted in the UK housing market due to its long-list of features, and adaptability to almost any property marketing situation which requires virtual imaging. Whatever solution you’re looking for, Matterport is bound to have it – as long as you’re prepared to pay for it.
Price range: Undisclosed, contact sales team.
In the competitive landscape of virtual property viewing platforms, NicheCom’s GotoView stands out as a robust and feature-rich option. This service cleverly combines Matterport 3D showcases with video call functionality, all combined in a handy web portal.
The aim is to combine a 360 virtual tour for estate agents with live touring options. In other words, an agent can host a call to virtually ‘walk buyers through’ the property while answering questions – just as they would in a physical viewing. This service is as close as it comes to hosting a real viewing, and helps identify buyers who are interested in the property and willing to see it virtually.
Price range: £15 (pay as you go), £55 for most expensive subscription service (x5 tours per month)
Price range: Pay-as-you-go from around £15, up to roughly £55 for their top subscription tier.
EyeSpy360 provides a really versatile service that works with various cameras, including smartphones. Essentially, you just need to upload your 360 degree photos, and they transform it into a virtual tour in 24hrs – and from there you can add various other details according to your requirements. EyeSpy360 also have some quirky features.
For example, agents can host a shared, virtual tour for multiple viewers at once.
They can move through the property and talk about the different areas of the property while interacting with the virtual viewers. On a similar note, agents or homeowners can create pre-recorded versions of the virtual tour with a voiceover guide. Aside from that, EyeSpy360 have all the features you’d expect from a virtual tour, and a simple pricing system. Their free version lets you try out all the tools, and the monthly subscription lets you adjust the price according to the number of tours you need per month.
Price range: Free (Basic) / roughly £16 monthly or £12-13 annually (Pro) / roughly £28-29 monthly or £26 annually (Business). Note that Kuula bills in US dollars, so UK pricing will shift slightly with the exchange rate.
Kuula is a very cost-effective virtual tour provider, and works for agents of almost any size. You can capture 360 images with most devices, upload tours to your website, share across numerous platforms, or adapt your tour to 3D virtual headsets.
The breadth of their expertise is clear from their website, with sprawling mansion tours on show, as well as commercial grounds, residential properties and a plethora of other institutions. One of the most handy features about Kuula is its flat-fee pricing plan, which lets you create an unlimited number of virtual tours on their standard plan.
Upgrading to their premium package simply adds more customisation options for branding, password protection, detailed analytics and more.
Price range: starting price of £159 per month, scaling up depending on how many properties you list per month.
Giraffe360 offers a unique all-in-one solution, providing both the hardware (a specialised 360 camera) and software for creating high-quality virtual tours. Their service is particularly popular among UK estate agents looking for a streamlined, professional-grade solution across a range of property scenarios. One of the downsides of other providers (barring Matterport), is that the virtual tours are highly dependent upon image quality.
This can be a major issue if you’re capturing images with your mobile phone! So, if you’re looking for a premium look and feel, Giraffe360 can provide it with their state-of-the-art cameras (not buyable, included in your subscription).
Their full service includes the creation of your tour, automatic blurring of personal information and removal of reflections, AI smoothing of the visuals – and no additional editing afterwards. That said, their pricing is bespoke, meaning it’s unlikely to come cheap for estate agents who want to use it…
Price range: Their “Free” tier is now a 14-day trial only, with Pro and Business as the two ongoing paid plans.
Ricoh360 Tours provides a straightforward, user-friendly platform for creating virtual tours using their 360° cameras. While this solution is designed around using their camera and app – the camera is relatively cheap compared to competitors. Prices range £329 – £1149 , with the camera usable with other tour providers (if you wish).
Ricoh’s solution is also quick, allowing you to upload images to your mobile app on the go as you take them with the camera. Once all images have been taken, you simply combine them using the app’s software, add any details, and the tour is ready. This is great for any estate agency photographers who find themselves facing tight deadlines where speed is a high priority. They also have a suite of AI tools built into their software which allows for camera focus adjustments, image enhancement, virtual staging, and tour video creation.
Ricoh’s tour pricing is reasonable, with a flat fee charged for most of their services and a free plan available too. The paid plans enable you to create floor plans, and their Business plan lets you create higher quality tours with further automation options available.
Price range: Custom pricing (contact for quote), though their photographer-focused plan has historically started around €49 per month. Worth noting pricing is typically quoted in EUR or USD rather than GBP.
My360 is a virtual tour provider with a robust and largely typical service. They are versatile, and allow you to create virtual tours with them so long as you have a 360 camera. Their clientele is clearly professional estate agents who intend to use the service for multiple tours and do so over a long period of time.
Their service allows you to add floorplans, embed a contact form, create hotspots and use a live chat function alongside your tour. My360 also have a very simple pricing plan which allows an annual or monthly payment in multiple currencies. There are no tiered plans, so you can be sure you get all you need once you start paying for their services.
Also, if you stop making virtual tours for a time, you can switch to their ‘host only’ service which lets you keep your virtual tours live for a nominal fee.
Price range: Custom pricing (contact for quote)
360 tours are just one subsection of Viewber’s services – which range from property photography to marketing pack provision. As an agent, you can arrange with them to visit a property, take 360 images, create the virtual tour and then make this available for your marketing.
Viewber offers a unique service, providing both virtual tour creation and physical property viewing services. Their 360° virtual tours are part of a broader package of property marketing and management which you can select according to your preferences.
Price Range: every plan now includes unlimited active properties, and you spend monthly credits on photos, videos, virtual tours and floor plans as needed. Starting price is now roughly €39-45 per month.
Nodalview provides a smartphone-based solution for creating professional-quality virtual tours and photos. This solution is greatly enhanced by their AI features, which allow you to change the weather in photos, remove objects, virtually stage rooms or tidy up images. Their system is trained on the best photos on the market for estate agency, so they promise impressive results, even from smartphone capture.
It’s also perfectly possible to upload your tours to their platform and go from there, using their tools to automatically streamline and improve what you’ve got. Nodal View has 4 pricing packages, with a free version available too – these can be billed annually or monthly. The cheapest option is their editor package for one person.
Also checkout our blog: Best Virtual Tour Software For Real Estate
Virtual reality for property is always evolving, as is virtual reality property marketing. If you’re looking for a competitive edge in your estate agency marketing – talk to us. As experts in digital marketing for estate agents, we can identify the missed opportunities and areas for growth, and then provide tailored digital marketing solutions to help you win the leads that matter.
Frequently Asked Questions
A virtual reality property tour is a digital simulation that lets buyers or tenants explore a property remotely. It’s created using 360-degree cameras, which capture images that are stitched together into an immersive 3D environment. This can be viewed on a website or, for more advanced tours, explored using a VR headset.
Pricing varies widely depending on the provider and features required. Entry-level pay-as-you-go options start from around £15 per tour, while subscription plans from providers like Matterport, Kuula and Ricoh360 range from free to over £200 a month, depending on the number of tours and level of features included.
This depends on the provider you choose. Some, like EyeSpy360 and Nodalview, work with just a smartphone. Others, such as Giraffe360, require their own proprietary 360 camera. Providers like Kuula and Ricoh360 sit in between, working with a range of standard 360 cameras.
There’s no single best option, since it depends on your agency’s size, budget and how many tours you need. Matterport offers the most established, feature-rich platform for agencies willing to pay for it, while providers like Kuula and EyeSpy360 offer more affordable options for smaller agencies just getting started with virtual tours.
Virtual tours help by allowing buyers and tenants to pre-screen properties before booking an in-person viewing, which reduces wasted visits and helps interested parties move to a decision more quickly. They’re particularly valuable for reaching international or out-of-area buyers who can’t easily view a property in person.
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