AI (Artificial Intelligence) for estate agents has commanded lots of public attention since 2022, with a huge range of tools entering the market – from prompt-based image generators to multi-purpose programmes like Chat GPT. So, you might be wondering what does AI in the estate industry look like and how to leverage AI for your estate agency business.
It can be hard to know where to begin because the market is rapidly evolving, with new tools coming out all the time – and AI technology being grafted on to the property software you already use. So, we’ve created a list of the best AI tools for estate agents, along with the pros, cons, prices and explanations of what they can do for you.
Take a look to find out what these tools are, and how they can help you run your business more efficiently.
AI technology can help estate agents in an endless variety of ways. However, there are two types of tools you’ll encounter which can help you do your job more efficiently:
Artificial intelligence can help you do any number of tasks, depending upon the system. For example, automatically triaging maintenance issues, vetting prospects, providing property data or clarifying compliance rules in simple English. They save time, human effort and money – when you know how to use them correctly. There’s an ocean of AI tools available, but here are a few that stand out.
Chat GPT was the game changer that started the AI frenzy in 2022, stunning the public with an endless list of possible uses. It uses natural language processing and machine learning algorithms to respond to queries in a believable, human and accurate way.
Since then, the underlying model has moved on considerably, and today’s version (GPT-5) is faster, more accurate and can browse the live web for current information rather than relying solely on older training data. So, what can this AI tool do for estate agents?
Here’s a non-exhaustive list:
To do any of this, you simply sign up to Chat GPT and type out your specific requests. Chat GPT will then respond with the response you requested, and you can continue to refine your request if it doesn’t deliver what you like the first time around.
Price range: ChatGPT Plus costs around £16-£20 a month depending on billing terms (confirm current price at chat.openai.com, as this changes periodically), and prices increase if you want to use the API or purchase a team account.
In response to Chat GPT, Google released its own AI software to compete: Google Gemini (formerly known as Bard). Everything said about Chat GPT largely applies to Gemini too, and the gap between them has narrowed. Both tools can now browse the live web, so neither is locked to old training data the way earlier versions were.
Where Gemini still has an edge is its integration with Google’s own ecosystem. It will often show you results in Google Maps, offer helpful links and sources, and attach relevant images to its responses, which makes it particularly handy for location-specific research and current house price data.
Price range: Google’s paid Gemini tier costs around £18-£20 per month depending on the plan (confirm current pricing at gemini.google.com, as Google has restructured these tiers more than once).
Perplexity works differently to ChatGPT and Gemini. It’s built specifically as a research and answer tool, meaning every response comes with clear citations showing exactly where the information came from. For an estate agent, this makes it a strong choice for quickly pulling together local market research, checking a fact before it goes into client-facing content, or comparing what several sources say about a change in regulation.
Price range: Free tier available with unlimited standard searches. The paid Pro tier costs around £16 a month (confirm current pricing at perplexity.ai, as international pricing is billed in US dollars and varies with the exchange rate).
Claude, built by Anthropic, has become a common choice alongside ChatGPT and Gemini, particularly for longer, more careful writing and analysis work. It handles long documents well, which makes it useful for working through detailed compliance guidance, lengthy contracts, or drafting longer pieces of content such as area guides or whitepapers in one sitting.
Price range: Free tier available. The paid Pro tier costs around £16-£20 a month (confirm current pricing at claude.com/pricing, as this is billed in US dollars).
Like any powerful tool, you’ll need to learn how to use it. The more you know, the better your text prompts will be. Here are a few tips to get you started:
One of the biggest shifts since this article was first written is that AI is no longer just a separate tool you sign up for. It’s increasingly built directly into the CRM systems agents already use every day.
Street.co.uk has built AI across property onboarding, photo editing, out-of-hours lead handling, sales progression and compliance tracking, making it one of the most AI-integrated platforms currently available to UK agents.
Reapit offers AI-generated property descriptions as a live feature, with a broader AI product being rolled out in phases.
Alto has added AI for listing generation and compliance certificate notifications.
Rex uses AI to generate property descriptions and personalised client messages, and includes a strong mobile app for agents who are rarely at a desk.
If your agency already uses one of these platforms, it’s worth checking your current settings, since some of this functionality may already be available to you without needing a separate subscription.
Most estate agents know they should be blogging regularly, but finding the time rarely happens. Amplify Blog Writer, part of Art Division’s Amplify plan, lets agents generate a fully written, publish-ready blog post directly within their own website, built around SEO and AI search optimisation from the first draft. Choose a topic, or pick from suggested ideas relevant to your local market, and it generates a complete post with proper heading structure, meta titles, internal linking suggestions and FAQ sections written to answer the questions AI platforms like ChatGPT and Gemini are actually being asked. Publishing a post also automatically triggers a social media post and feeds into the next automated newsletter, as part of the wider Amplify plan.
Price range: Included as part of Art Division’s Amplify plan. Contact us for current pricing.
First impressions matter, and REimagineHome helps you to get properties looking perfect. This AI powered tool creates photorealistic virtual renovations, transforming any interior at the click of a button. It’s a great way to help clients re-imagine their home and depersonalise it for a sale, or even to generate quick and easy renovation ideas to boost the market value.
Price Range: Pricing plans vary based on the number of credits included. Each credit allows for one generation. There are four pricing options available, starting at £11 per month for 30 credits, with the highest plan costing £78 per month and providing 1,200 credits.
Powered by computing giants Unreal Engine and Nvidia, Getfloorplan uses AI to transform 2D floorplans into detailed 3D images. Even better, you can turn the 3D images into virtual walkthroughs. You can upload your 2D plan and a few details, and let the AI do the rest of the work for you. Getfloorplan even offers virtual staging, adding furniture and decor to visualise the property accurately.
Price Range: Getfloorplan offers five pricing plans, each varying in the features included. The most affordable option starts at £15, providing a 2D floor plan along with a fully furnished, dollhouse-style 3D floor plan. At the top end, the premium plan costs £47 and includes a 2D and 3D floor plan, a 360-degree virtual tour, and high-quality images of the furnished rooms.
Tired of traditional phone calls? PropertyJinni can step in as your 24/7 AI concierge to help answer common questions, triage maintenance issues and qualify leads. PropertyJinni integrates with your website and social media, and once it’s setup and running, you can let it do the hard work for you. PropertyJinni also learns with each interaction, increasing its ability to answer important queries over time and enhancing the customer experience.
Price Range: £30-£115 per month per branch, depending on features and usage volume.
Accurate property valuations are crucial for business, and ValPal helps remove the guesswork. This AI driven tool does data analysis, evaluates comparable properties, and considers local factors to deliver precise property valuations. Depending upon which service you choose, ValPal also offers an AI chatbot which can fully integrate with your website for better customer interactions.
Price Range: £50-£200 per month, with additional costs for setup, detailed reports and market analysis.
Vieweet simplifies virtual tours and open houses. They can use your existing media to create 3D images and floorplans from 2D photos, add staging props to empty rooms for your virtual tours, and it can visually enhance your photos and videos. This tool effectively eliminates the need for costly and time-consuming editing, which would typically require a paid service, by leveraging AI.
Price Range: £0-£29.99 per month. Vieweet is free to use, but you can upgrade to the Pro Plan for £29.99/month. This will enable you to enhance and perfect your virtual tours, as well as add your own branding.
Need to write something for your estate agency, but find yourself running out of time? Write.Homes AI helps you to generate persuasive text solutions – from emails, to blogs, social media posts (and much more). All you need to do is input your prompt and tweak it for your customer base, and the AI will write on the subject for you. In fact, it even offers content optimisation by letting you fix grammar mistakes and stylistic errors.
Price Range: £6-£63 per month. Plans mainly differ in the number of words it can generate you per month (ranges from 18,000 to 150,000 words per month).
Where PropertyJinni acts as a chatbot for your website, LightWork’s AI agent, Felicity, is built to handle communication and task completion end to end, including out-of-hours enquiries across multiple channels. It’s worth comparing directly against PropertyJinni to see which fits your agency’s workflow better.
Price range: Contact LightWork directly for pricing.
Seeing all that AI can do, you may be wondering whether you’re about to be replaced by an AI estate agent or software. However, AI doesn’t work autonomously; it needs someone who knows what information to feed it – and in the correct way. After you have used it, you’ll often need to double-check that the information it has provided is correct (especially for Google Bard and Chat GPT). All of that takes a practised hand in the property market, and even more so an estate agent who knows their local area. While AI robots may one day replace all kinds of human work, that isn’t about to happen for estate agents – because there is still a lot of insider information which AI cannot provide without intelligent human help.
One of the ways AI is already active in estate agency is through property management software, whether through an integrated ValPal chatbot, or a Content Management System (CMS) like Street. Many existing tools are already integrating AI into their processes behind the scenes, or even overtly. So, the chances are that you’ll have to learn to work alongside AI and adapt to the programmes that use it. You may not have to fork out money for a new piece of software, but you’re likely to see new options and functions emerging within the tools you already use. Secondly, AI is likely to reduce the amount of time you need to spend at your computer. That’s because AI can sift through data and deliver it to you thousands of times faster than a human (or regular piece of software). It’s likely that AI will continue to assist estate agents in property management, data retrieval, online interactions and more.
General tools like ChatGPT, Gemini, Perplexity and Claude can help with almost any task, from market research to writing content. Specific tools are built for one job, such as generating floorplans, virtual staging, or handling out-of-hours enquiries, and usually need less input to get a usable result.
No. AI tools speed up specific tasks, but local market knowledge, negotiation and trust still require a person who knows the area and the client.
No. Several tools, including ChatGPT, Gemini, Perplexity and Claude, offer usable free tiers. Paid tiers unlock higher usage limits and more advanced features, which matters more as your usage grows.
Yes, always. General AI tools can present incorrect information confidently, so anything used in client-facing content, especially anything involving legal or compliance information, should be checked by a person before it goes live.
ChatGPT or Gemini for general writing and research tasks, since both are widely used and simple to get started with. From there, add a specific tool once you’ve identified the task that’s taking up the most time.
Yes. Amplify is a bolt-on product for agents already using Art Division’s web design and website platform, since it works directly within your existing site rather than as a separate piece of software.
AI is still in its infancy, despite the range of exciting tools available. So, it often requires an experienced human being to do the quality control on the content it produces. It’s best to keep up with the market as much as possible so you can keep an eye on any new developments, and optimise your processes accordingly. If you’re still looking for ways to reach more customers and convert more leads, then why not talk to our team? We can help you leverage your content marketing with a tried and tested system that gets results.
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