There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, or, what’s worse, have no idea how it can impact their business and sales.
There are four types of negative content which companies should be aware of:
The first is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business. Social media monitoring allows companies to gather public online content (blog posts, tweets, online reviews, Facebook updates), process it, and see whether something negative or positive is being said which may affect their reputation.The following three, however, can affect your reputation and sales in the long-term, and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results. What if someone Googles your brand name and finds defamatory content?
Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. We often get approached by clients who ask us to advise them on how to deal with negative reviews left on their Google listings. We all know that if we want to vent our frustration, writing reviews online is the easy thing to do. But it can seriously damage a business’ reputation.
Some people go beyond writing negative reviews, and create dedicated websites through which to express their opinions. Some of these websites contain illegal content or false accusations, and can even insult selected employees or directors. Needless to say, a search result like “NAMEOFYOURCOMPANY stay away” or “NAME scam/rip off” will make your potential customers run away. Often, there is no way you can remove these sites. However, you can make them harder to find.
Negative media coverage:
P. T. Barnum once remarked: “There’s no such thing as bad publicity.” That may be true for controversial public figures, but unfavourable print or online media coverage impacts negatively on companies and brands.
We invest the time to fully understand your business, audience and primary goals and provide you with a digital strategy that is tailored to your requirements.
At Art Division, we don’t take a platform specific approach, instead we run holistic campaigns across a range of platforms.
Contact us on 020 8543 4320 for more information regarding our services.
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Within 6 months of Art Division taking over the online marketing of my business the number of visitors to my website from organic searches had increased by 345%. My website now ranks on page 1 of Google for a list of phrases directly relevant to the services we offer, resulting in daily enquiries. With the help of Art Division and the online campaign they run, our enquiries went up by 100%. We are extremely happy with the results achieved.
The team is extremely knowledgeable and is always ready to provide advice, always up to date and one step ahead of everything.
Thank you for all your hard work so far with the SEO activity. Please pass my gratitude on to anyone else that has been involved on the account also. I’ve just been scouring the website this afternoon for content using our key terms and for most of these we are featuring on page one! Such great news. Thank you so much for your efforts…
Art Division’s constant help, support and innovative ideas have kept us in the lead for the past few years and have generated us many valuable leads. Without them, our business would have lost the online battle.
The strength of Art Division, through all the activities they have done, means we not only have a website that looks fantastic, it’s actually fit for purpose and produces quantity and quality enquiries which is ultimately resulting in great conversions. I would recommend Art Division to lots and lots of acquaintances and business colleagues, they are very good at what they do.
The team are great to work with and are constantly in touch with fresh ideas for various aspects of the site. The whole site has become a much more friendly system to use for both us as the owners of the site and also clients who are finding us on page 1 of Google now.
Art Division’s team has worked closely with us for a number of years and is both knowledgeable and enthusiastic. In a field which can seem quite complex, they always manage to explain in simple terms the complexities of social media and PR.
Art Division understands the property market inside out and take real interest in working closely with their clients. They helped us generate thousands of new leads, both from buyers and vendors and I feel I have learned a lot personally working alongside them as well. I would highly recommend them to any business looking to expand.
We engaged with Art Division to build our new website and run a digital marketing campaign in order to increase our enquiries, as they came recommended and we also liked their personal approach. As a result, the month following the launch of the website was the busiest of the year for us. What we like most about working with the team is that they are one stop shop for both web and marketing. Please keep providing ideas on how we can improve our marketing.
Our website traffic had increased by 52% when compared the same month 12 months prior - this has had a very big impact on the number of enquiries. Our sales negotiators are keeping very busy indeed.